10 Ways to Get People to Engage With Your Videos

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Video is an incredibly powerful marketing tool, but in order for it to work you have to get people to watch and like what they see.

You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 10 quick tips for engaging people so they will want to watch your video and connect further with you.

1. Create good, interesting content.

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Is It Time to Throw Out Your Value Proposition?

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Value Propositions as they are typically created usually do not work. Why? Because they don’t convey anything memorable or valuable when you use them, and mostly equate to you speaking to yourself (about yourself). And that’s the problem – it’s not about what the OTHER person actually cares about.

The problem has been defined by a study done by Pershing and multiple articles written on the topic. The Pershing study found that “the strongest value propositions combine four distinct elements: attributes of the firm,

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5 Ways We Lie About Our Business

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Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers, or we ignore the bad and only focus on the “good” ones. Gut decisions are good, but if we can take time and access the numbers to help us make better decisions, the numbers are invaluable.

What numbers am I talking about? Results-based numbers including the following:

1. Future Sales: A number,

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Risks that Lead to New Business

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There are definitive correlations between doing something different and taking potential risks, and finding more success. Have you counted the number of times you have gone outside of your comfort zone each day or each week?

If you go outside of your comfort zone and take even a small risk just one time per day would you be wasting time or making opportunities? What is the cost/benefit?

What would happen if one day you decide to do something different than what you usually do?

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What’s Wrong with Promoting “Retirement Services?”

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Many financial advisors specialize in retirement planning and retirement income distribution services. But what if retirement itself is no longer the compelling reason for people to see a financial advisor?

Consider this: Individuals who have great wealth, are inheriting great wealth, and are the future of a financial advisor’s client base don’t actually want to retire. A recent survey from Merrill Edge reveals that 79% of GenXers (1965-1980) don’t think they will retire in the traditional sense and 83% of Millennials (1981-1997) feel they will NEVER retire.

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