What is your recruiting value proposition?

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If you are interested in hiring employees, recruiting advisors, or developing a succession plan for your firm, how important is a compelling value proposition?

We know that a value proposition is important when attracting prospects. But perhaps just as important for the longevity and profitability of a business is a value proposition that attracts the right internal team who become the face and engine of the firm.

Do you have a strong value proposition for why people should join your team?

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Marketing Innovation and Free Thinking Marketing

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This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.

The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles.

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What to Do When Hard Work Does Not Pay Off

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One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time, effort, and money behind a new initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s invention of the light bulb, and also the storage battery, were preceded by thousands and thousands of experiments,

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Its Highly Likely Your Online Reputation is Killing Referrals

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If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?

Referral acquisition is no longer reliant on word of mouth. Just a few short years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently,

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A Key to Consistent Results in Your Marketing

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In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.

Delegation as a concept is fairly simple. But, in order for delegation to work, the people that are being delegated to need to have the same understanding as you do of the situation, as well as the goals and objectives. It seems obvious, but this is a recurring and often troubling issue that I see far too often.

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