3 Ways to Stand Out to Prospective Clients

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By Maribeth Kuzmeski

How do some companies and their ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that you can apply to stand out to your prospective clients.

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A Simple Assessment To Evaluate Your Website

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Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals and is your site working? Take this quick assessment to evaluate how your site is working for your firm.

Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments

Do you know who is actually going to your site?

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Cary Carbonaro: “Money Queen” Shares Insights on Creating Wealth and Making Better Decisions

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Women are known to be conservative towards money matters, but one particular woman has shown that any woman can become a Money Queen with the right knowledge and attitude.

Join Maribeth today as she interviews the popular “Money Queen” Cary Carbonaro, author of the #1 Amazon bestseller The Money Queen’s Guide and one of only 50 ambassadors for the CFP® Board in the United States.

Cary will talk about her experiences in her long career in financial services,

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Taking 3 Minutes to Build Trust and Likeability

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By Maribeth Kuzmeski

How important is listening? In his best-selling book, Blink, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.

In this study, roughly half of the doctors had never been sued. The other half had been sued at least twice. The research disclosed a specific difference between the two groups: The surgeons who had never been sued spent more than three minutes longer with each patient than those who had been sued did.

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Maria Kim: Working to Turn Homelessness and Poverty Into A Powerful Workforce

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Have you ever heard of a nonprofit that develops workers from poverty to those that have a higher than average job retention rate? And, an organization that focuses their workplace job training based on motivation, love, and forgiveness?

In today’s podcast, listen to how Maria Kim, CEO of The Cara Program and board member of several social purpose organizations, has managed to do this with Cara, a nonprofit focused on providing sustainable workforce development for men and women affected by homelessness and poverty in Chicago.

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