Tracy Samantha Schmidt: From The Youngest Reporter at TIME To Sharing The Secrets To Social Media

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Just how good is your social media marketing strategy? Get some tips on how to become more social media savvy in today’s interview with Tracy Samantha Schmidt, a top social media educator and strategist who founded her own firm, Socially Authentic, to help enterprises improve their social media strategy design.

Tracy will talk about her experiences as a journalist for companies like Time Magazine, especially with how she started out by covering the rise of Facebook.

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Cultivating Relationships NOT Worth the Time?

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Proactively cultivating relationships is often an afterthought. We are just too busy trying to get through the work of the day. And, relationships are not what we DO in our businesses, right? Well… wrong.

Intuitively we know that relationships are important, but let’s just focus on the logical. When you look back on your sales of last year, evaluate the “why” when thinking about your best clients and your biggest sales. Quantify the value of the referrals you receive,

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Sharon Vinderine: How She Developed A Popular Consumer Seal Of Approval for Families

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How do you build from scratch a credible organization that offers a sure seal of approval from 70,000 families nationwide? Find out in today’s interview with Sharon Vinderine, a TV personality and CEO of Parent Tested Parent Approved (PTPA), a company known for giving a guaranteed seal of approval for family-friendly products.

Sharon will talk about the humble beginnings of the PTPA, and how she made it grow into a well-known organization whose Seal of Approval is among the top 3 recognized seals in the US today.

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Bringing Successful Infomercial Elements to Your Business

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By Maribeth Kuzmeski, PhD

Infomercials help brands sell billions of dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all the time! We’re not saying you should start running infomercials of your own, but we are saying there may be something that you can learn from them. Here are 3 elements that make infomercials successful that you can apply to your business.

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Andrea March: Taking Her Experience Founding Multi-Million Dollar Businesses and Giving it Back

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Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.

Andrea will talk about the experiences that led her to form the WLE,

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