Creating a Personal Impact with Conversational Marketing

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Conversational marketing can have many different forms. The common characteristics just need to include the ability to have two-way communication and be able to have that communication happen in real-time. Typically, conversational marketing occurs either over live chat or over social media.

Use Market Intelligence to Take the Guesswork Out of Prospecting

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Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void. 

Your Prospects Don’t Have Short Attention Spans

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People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.

The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention. 

So what’s with the goldfish?

In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,

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How to Get Your Employees to Quit Quiet Quitting

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Part 2: Creating the Right Fix

In our last article, we covered the basics of quiet quitting. What it is, why it has evolved, and how it is affecting present-day work culture. Now, we seek to answer the question, “What does all this mean for you?”

It means that you’ll have a sizeable competitive advantage if you create a workplace that values and validates the entire team that drives your business.

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Are Your Employees Quiet Quitting?

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That’s the point – they likely aren’t telling you.

You know how hard it is to recruit top talent. You also know how hard it is to keep top talent once you’ve brought them on board.

And it’s only getting harder.

Why?

Because people are increasingly feeling disengaged at work. On the one hand, they’re still recovering from the COVID-19 pandemic, which has led them to reprioritize their work-life balance.

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