Category Archives: Business

Are Your Believers Fighting For You?

Share Button

People believe what they want to believe. Even if others feel they are being irrational or not considering available facts, their beliefs often hold strong. Just consider what is happening in politics these days. A simple statement of what one person believes can quickly turn into an argument.

Knowing this, we have to take a look at how we talk to prospective clients when we want them to work with us. Many can make the mistake of telling prospects why your firm is better than the firm they are currently working with,

Continue Reading

Is It Possible to Manufacture Loyalty in Your Team?

Share Button

I have observed many firms attempts to create loyalty amongst their staff. The problem: loyalty is not something you can force upon people or manufacture.

But we all want our best staff, teams, and coworkers to be loyal – so how can that be achieved?

Leadership 101, the Hawthorne Effect (study by Harvard)*, and almost all research conducted on workforce development have suggested that the way you create a loyal and inspired workforce is through changing the way employees feel about the organization,

Continue Reading

The Most Powerful Marketing Tools for Today’s Advisors

Share Button

The 5 proven marketing strategies most likely to help you generate new business in 2018

By Maribeth Kuzmeski, PhD

Most likely you already have many marketing ideas – but are they working in today’s environment for financial advisors? Here are five easy-to-implement strategies that are working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself.

1. Yes,

Continue Reading

Why Do Classical Musicians Get Paid Less Than Rappers?

Share Button

Do you get paid for what you are worth or what others deem worthy?

By Maribeth Kuzmeski, MBA, President of Red Zone Marketing, Inc.

I have nothing against rap music, in fact I listen to it often because my kids (now young adults) play every type of music that exists. I believe the reason some rappers get paid a lot more than classical musicians has nothing to do with their musical gifts,

Continue Reading

3 Ways The Most Successful Gain Big Attention

Share Button

How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that too? Here are three lessons on branding to apply that will help you gain big attention.

1.

Continue Reading