Category Archives: Business

The Best Way to Upgrade Your Marketing in 2018

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Are you looking for the best way to upgrade your marketing in 2018?

If you think the most important element of acquiring new clients is the time you spend on your marketing efforts, or the number of events you are hosting, or how many times you are asking for referrals, or how often you are posting on social media – you will most likely be disappointed.

The most important element in ALL business development efforts is actually your words.

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Build a Solid Description of Your Value with This Easy Formula

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Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects.

Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.

  • Focus your message on a target. Focusing on everyone with more than $1 million to invest is not a target. Be selective.
  • Describe what they want that you offer.
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    The Problem with Business Growth

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    The problem with sudden business growth is that it can cause issues inside the firm to appear or become amplified. Growing slow is easy. Growing fast can be challenging, especially when you don’t have an appropriate service model, process, or the right staff in place. Many wish for the “problem” of rapid growth, but when it happens to you it can be like a surprise party you absolutely did not want.

    One way to make sure you are meeting the needs of all of your clients during periods of growth and expansion is through conducting a survey.

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    The Monday Morning Huddle

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    Did you know that in the NFL, the huddle that used to be the fixture of football is being used less and less? The game is moving so fast that no-huddle offense is becoming more of the norm.

    In order to stay a step ahead of the defense, teams choose to move right into beginning the play. Yes, the players still communicate on the field, but it is through hand signals and code words.

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    Why You Need to Be Different Rather than Better than Your Competition

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    Explaining the reasons why you’re “better” than your competition seems logical. However, it’s not always effective.

    If someone asks why they should do business with you as opposed to the firm across the street, often you begin to give them your list of “betters.” You provide them with assurances that you have things like better communication, better services, better products, better affiliates that you work with, etc. The problem with inferring “better” is that the consumer doesn’t actually believe it.

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