Did you know that most of your marketing messaging is going unread by your prospects and clients? Don’t believe it? Ask a few people that have seen your marketing materials if they read over the information you provided them. They may have glanced at it, or looked it over quickly, but most did not read it all the way through. So how do you get them to read the marketing content you are so carefully preparing?
The number one mistake in marketing is…
… NOT messaging yourself and your business properly. It’s not that you aren’t spending enough money on your marketing. Rather, it is often that you are not presenting yourself and the firm with words that attract and compel people to take action.
I hear from businesses all of the time complaining that their marketing isn’t working, no one engages on social media, the website bounce rate is high (people leave the home page without clicking on any other pages in the site),
Take this quick assessment to predict your success in 2017 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action. _______
Value: 5 additional points for each call to action that is already generating qualified leads.
A very small percentage of “the experts” predicted that Donald Trump would win the Presidency. The majority of supposed experts got it all wrong. How does this happen with such smart people who are backed by the intelligence of endless large data collections and polls? Hmmmm. Maybe they weren’t as smart as they thought they were? OR more likely, they weren’t listening to the right messages sent by the right people. (Only 50% of people have landlines and that’s where a majority of the polling info came from.
By Maribeth Kuzmeski
Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.