Category Archives: Marketing

The Biggest Mistake in Marketing

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The number one mistake in marketing is…

… NOT messaging yourself and your business properly. It’s not that you aren’t spending enough money on your marketing. Rather, it is often that you are not presenting yourself and the firm with words that attract and compel people to take action.

I hear from businesses all of the time complaining that their marketing isn’t working, no one engages on social media, the website bounce rate is high (people leave the home page without clicking on any other pages in the site),

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Predict Your Marketing Success In 2017

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Take this quick assessment to predict your success in 2017 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action.  _______
Value: 5 additional points for each call to action that is already generating qualified leads.

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The Trump-Effect in Marketing

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A very small percentage of “the experts” predicted that Donald Trump would win the Presidency. The majority of supposed experts got it all wrong. How does this happen with such smart people who are backed by the intelligence of endless large data collections and polls? Hmmmm. Maybe they weren’t as smart as they thought they were? OR more likely, they weren’t listening to the right messages sent by the right people. (Only 50% of people have landlines and that’s where a majority of the polling info came from.

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Authentic is Better Than Professional

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By Maribeth Kuzmeski

Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.

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Tracy Samantha Schmidt: From The Youngest Reporter at TIME To Sharing The Secrets To Social Media

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TFRZ_Podcast_GuestSpeaker_Schmidt

Just how good is your social media marketing strategy? Get some tips on how to become more social media savvy in today’s interview with Tracy Samantha Schmidt, a top social media educator and strategist who founded her own firm, Socially Authentic, to help enterprises improve their social media strategy design.

Tracy will talk about her experiences as a journalist for companies like Time Magazine, especially with how she started out by covering the rise of Facebook.

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