Contrarian Networking focuses on the principles of networking that do work – and they are almost always the opposite to what we may believe about networking.
Part 3: What To Say When Someone Asks About You?
Every firm needs to have a refined firm story to assist in marketing and client acquisition. But there is a serious need to have a compelling opening line for your firm story – probably several of them. Without something compelling (to them), you may never get the chance to share your story. Even the classic elevator pitch is too gimmicky for an informal initial introduction. In a world of ever-decreasing attention spans, less is definitely more.
A solution for compelling others to want to listen to you is to develop a 15-20 second Simple, Repeatable, Statement of Value (SRSV) for each target audience. An SRSV is a statement that is easy to remember and shares some value directly for the person you are speaking with. Below is the 4-step formula for building your own SRSV. Your SRSV may not include the answer to every question, and it doesn’t have to be compiled in this order.
Develop your 15 second simple, repeatable statement of value (SRSV).
Answer the following questions:
1. What are their needs, wants, challenges, problems, questions, and interests?
2. What you do?
3. What is your memorable differentiator?
Here are some financial advisor examples: