Category Archives: Small Business

Build a Solid Description of Your Value with This Easy Formula

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Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects.

Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.

  • Focus your message on a target. Focusing on everyone with more than $1 million to invest is not a target. Be selective.
  • Describe what they want that you offer.
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    Do Clients Recognize Your Greatness?

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    If your clients are not talking about how great you are – perhaps, just perhaps, they don’t recognize all that you do. If a client has been working with you for several years, do they recognize all the above and beyond activities that are being done for them or do they consider it just regular service? Do your clients know how unique you are compared to the competition? Do they have something interesting to tell their friends and colleagues about what you do?

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    The Cocktail Recipe for Success

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    Predicting success is incredibly difficult. Think about the NFL. The top draft picks often don’t turn into the stars of the league. How is it possible that a majority of those who follow football and are considered “smart” choose a group of players they believe will be stars and get it almost dead wrong. How do these experts miss it on Dak Prescott, Tom Brady or even Aaron Rodgers? Were there really better players?

    This dilemma happens in business too.

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    A Simple Assessment To Evaluate Your Website

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    Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals and is your site working? Take this quick assessment to evaluate how your site is working for your firm.

    Why do you have a website?
    a) To communicate with clients
    b) To attract cold prospects
    c) To convert referrals to appointments

    Do you know who is actually going to your site?

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    Taking 3 Minutes to Build Trust and Likeability

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    By Maribeth Kuzmeski

    How important is listening? In his best-selling book, Blink, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.

    In this study, roughly half of the doctors had never been sued. The other half had been sued at least twice. The research disclosed a specific difference between the two groups: The surgeons who had never been sued spent more than three minutes longer with each patient than those who had been sued did.

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