Category Archives: Small Business

The Prospect Predisposition

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By Maribeth Kuzmeski

Your prospect has a predisposition. When prospects meet with you for the first time, usually they already feel positive, negative or neutral about doing business with you. The mindset they come to you with can be a critically important factor in determining whether they will eventually do business with you or not. Why is this the case?

Our predispositions often play out the way we think they will.

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Bringing Successful Infomercial Elements to Your Business

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By Maribeth Kuzmeski, PhD

Infomercials help brands sell billions of dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all the time! We’re not saying you should start running infomercials of your own, but we are saying there may be something that you can learn from them. Here are 3 elements that make infomercials successful that you can apply to your business.

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Business Fears: When Hard Work Doesn’t Pay Off

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By Maribeth Kuzmeski

One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,

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Create A More Powerful Bio Using 4 Simple Questions

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By Maribeth Kuzmeski

Is your bio or LinkedIn Summary Section memorable? Does it compel people to become more interested in you?

There are four parts to a powerful bio or a Summary Section in LinkedIn. Following is a simple formula that asks questions designed to produce the four paragraphs of your bio. As you answer the questions, you will be improving and giving clarity to the most important message about you.

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Bring Back Focus or End Up Multitasking Your Way to Disappointing Results

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Did you know that multi-tasking your marketing doesn’t really work? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. Is it better to focus time and energy to get one project working to generate leads and new business or to have 10 projects splitting focus which all seem disappointing?

And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the growing list of activities that pull on our limited time.

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