Category Archives: Uncategorized

What is your recruiting value proposition?

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If you are interested in hiring employees, recruiting advisors, or developing a succession plan for your firm, how important is a compelling value proposition?

We know that a value proposition is important when attracting prospects. But perhaps just as important for the longevity and profitability of a business is a value proposition that attracts the right internal team who become the face and engine of the firm.

Do you have a strong value proposition for why people should join your team?

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What to Do When Hard Work Does Not Pay Off

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One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. Occasionally this makes us question whether to put time, effort, and money behind a new initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s invention of the light bulb, and also the storage battery, were preceded by thousands and thousands of experiments,

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A Key to Consistent Results in Your Marketing

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In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.

Delegation as a concept is fairly simple. But, in order for delegation to work, the people that are being delegated to need to have the same understanding as you do of the situation, as well as the goals and objectives. It seems obvious, but this is a recurring and often troubling issue that I see far too often.

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10 Ways to Get People to Engage With Your Videos

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Video is an incredibly powerful marketing tool, but in order for it to work you have to get people to watch and like what they see.

You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 10 quick tips for engaging people so they will want to watch your video and connect further with you.

1. Create good, interesting content.

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Is It Time to Throw Out Your Value Proposition?

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Value Propositions as they are typically created usually do not work. Why? Because they don’t convey anything memorable or valuable when you use them, and mostly equate to you speaking to yourself (about yourself). And that’s the problem – it’s not about what the OTHER person actually cares about.

The problem has been defined by a study done by Pershing and multiple articles written on the topic. The Pershing study found that “the strongest value propositions combine four distinct elements: attributes of the firm,

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