Category Archives: Website

The Most Powerful Marketing Tools for Today’s Advisors

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The 5 proven marketing strategies most likely to help you generate new business in 2018

By Maribeth Kuzmeski, PhD

Most likely you already have many marketing ideas – but are they working in today’s environment for financial advisors? Here are five easy-to-implement strategies that are working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself.

1. Yes,

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Building Your Powerful Website: Tips 7-10

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Your website has become your most important, most viewed marketing tool. Does your site truly represent you, your benefits, and your main differentiators? Does it compel people to want to do business with you – or does it do the opposite? (If you missed out on our website tips 1-3, and website tips 4-6 check them out)

One Theme: What is the ONE thing you want people to know about you?

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Building Your Powerful Website: Tips 4-6

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If new business is not coming in as fast as you would like, consider making changes to your website (if you missed out on our website tips 1-3, check them out here). Nine out of ten people will check out your website before deciding whether to come in and see you. Here are three quick tips for fixing your website and driving more qualified prospects to you from your website.

Improve Your “About Us”: The biggest mistake made on many websites is not clearly explaining who you are,

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Building Your Powerful Website: Tips 1-3

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Is your website driving new business into your firm? The key with powerful websites isn’t so much what they look like, but what the visitors do when they come. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.

Simplify Navigation: Focus on having simple navigation that will take people from your home page to exactly where you want them to go.

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A Simple Assessment To Evaluate Your Website

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Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals and is your site working? Take this quick assessment to evaluate how your site is working for your firm.

Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments

Do you know who is actually going to your site?

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