Tag Archives: Advisor Fees

What to do When Someone Says Your Fees Are Too High

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If someone says, “Your fees are too high” it is either because:
A) They don’t know what you are really doing for them.
B) You aren’t doing enough to clarify what you do. (I’m making the assumption that you DO provide significant value that corresponds to your fees).

The solution to either problem is simple.

You first have to ask yourself the honest question: Are your fees too high?

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Present & Deliver Your Value with the Same Confidence

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The industry discussion of advisor fees realistically does not take issue with fees themselves. The issue is with the communication of the value associated with the fees. Most advisors provide value beyond the assets under management fee structure. But in many cases, the fees are presented only in relationship to assets under management.

When fees are presented only as AUM-related then the only value really is the investment process that drives the investments.

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