Tag Archives: business strategy

How Advisors Are Operating in This Era of Uncertainty – September Data Results

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Red Zone Marketing conducted research from Sept 15-21, sponsored by Incapital, to find out how financial professionals are adapting and changing in response to crisis conditions. This is the third time we have conducted this survey (May, June & September 2020) and it continues to produce interesting insights as financial professionals navigate the landscape of their operations.

Key Findings

The research uncovered the marketing strategies today that are actually producing new clients.

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Does Your Talent Call the Shots and Unintentionally Hurt Your Strategy?

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By Maribeth Kuzmeski

In sports, the goal is to fill your team with the most talented players that will contribute to winning. I would suggest that in order to win you need both talent and strategy, of course. But is that how your business operates?

In financial services practices I find that the most talented individuals are usually the lead advisors on their team or in their firm.

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