Tag Archives: Maribeth Kuzmeski

Powerful Questions to Truly Engage

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If you want to truly engage a prospect or client, instead of talking, it is actually more critical to listen. The key with engagement is interaction. Most (and I really mean most) people are focused on themselves and are more than ready to talk about themselves and their products. But how do you get the other person to begin talking?

Great questions lead to great interaction and will allow you to be in control of the conversation while gaining all the benefits of listening and learning about the other person.

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Building Your Powerful Website: Tips 7-10

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Your website has become your most important, most viewed marketing tool. Does your site truly represent you, your benefits, and your main differentiators? Does it compel people to want to do business with you – or does it do the opposite? (If you missed out on our website tips 1-3, and website tips 4-6 check them out)

One Theme: What is the ONE thing you want people to know about you?

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Building Your Powerful Website: Tips 4-6

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If new business is not coming in as fast as you would like, consider making changes to your website (if you missed out on our website tips 1-3, check them out here). Nine out of ten people will check out your website before deciding whether to come in and see you. Here are three quick tips for fixing your website and driving more qualified prospects to you from your website.

Improve Your “About Us”: The biggest mistake made on many websites is not clearly explaining who you are,

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Building Your Powerful Website: Tips 1-3

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Is your website driving new business into your firm? The key with powerful websites isn’t so much what they look like, but what the visitors do when they come. Here are a few quick tips for fixing your website and driving more qualified prospects to you from your website.

Simplify Navigation: Focus on having simple navigation that will take people from your home page to exactly where you want them to go.

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The Cocktail Recipe for Success

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Predicting success is incredibly difficult. Think about the NFL. The top draft picks often don’t turn into the stars of the league. How is it possible that a majority of those who follow football and are considered “smart” choose a group of players they believe will be stars and get it almost dead wrong. How do these experts miss it on Dak Prescott, Tom Brady or even Aaron Rodgers? Were there really better players?

This dilemma happens in business too.

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