Did you know that multi-tasking your marketing doesn’t really work? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. Is it better to focus time and energy to get one project working to generate leads and new business or to have 10 projects splitting focus which all seem disappointing?
And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the growing list of activities that pull on our limited time.
Want to know how to get referrals in times of great uncertainty?
Massively successful firms seem to always be looking for that one small tweak in their firm that when fixed or changed, can actually make a significant difference in business. We call this the hunt for the 1%. In top firms that we work with, they are often doing so much right in their business operations, marketing and sales. In fact, you may say they are doing 99% of everything correct. And yet, you don’t see them settling;