In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.
Delegation as a concept is fairly simple. But, in order for delegation to work, the people that are being delegated to need to have the same understanding as you do of the situation, as well as the goals and objectives. It seems obvious, but this is a recurring and often troubling issue that I see far too often.
It’s conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and implemented. Oftentimes, we return to the office with good intentions to get new initiatives started, but we immediately are immersed in the day-to-day activities and anything new takes a back burner position.
Video is an incredibly powerful marketing tool, but in order for it to work you have to get people to watch and like what they see.
You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 10 quick tips for engaging people so they will want to watch your video and connect further with you.
In general, networking to increase sales quickly can often be a frustrating undertaking. It seems, the more hungry you are for the sale, the less effective your networking activities will prove to be. Many professionals join their local Chamber of Commerce or business-networking group, and are initially excited at the prospects. But the unfortunate reality is that these groups often don’t live up to expectations; so we quit and look for another way to drive sales to our business.
Perception can actually become reality. There is something very powerful about psychological placebos that we may want to take into account both personally and professionally.
If I tell you that you look great in that suit – do you actually look better than you did before? The stories we hear about ourselves, tell ourselves, and the stories others tell about us (whether true or not) can have remarkable results. Physically and mentally we change based on what we believe to be true.
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