Tag Archives: Red Zone Marketing

The Trump-Effect in Marketing

Share Button

A very small percentage of “the experts” predicted that Donald Trump would win the Presidency. The majority of supposed experts got it all wrong. How does this happen with such smart people who are backed by the intelligence of endless large data collections and polls? Hmmmm. Maybe they weren’t as smart as they thought they were? OR more likely, they weren’t listening to the right messages sent by the right people. (Only 50% of people have landlines and that’s where a majority of the polling info came from.

Continue Reading

Authentic is Better Than Professional

Share Button

By Maribeth Kuzmeski

Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.

Continue Reading

Referral Myth #4: Referral Acquisition is Not a Real Marketing Strategy

Share Button

By Maribeth Kuzmeski

Many of your best clients found their way to your firm through referrals. But do you have a system or process for generating the best new clients into your firm? If you don’t, you’re not alone. Having a plan brings focus to obtaining the best leads.

Set a goal for how many referrals you’d like to receive this year. Determine what you will do each week to accomplish that goal.

Continue Reading

Referral Myth #3: Referrals Will Come with Performance

Share Button

By Maribeth Kuzmeski

Performance alone seldom gets you the number of referrals you deserve. The reality is that even when accounts are performing well, clients may still not refer to you. The real key may be simply listening just a little bit more to your clients.

In the book, Blink, by Malcolm Gladwell, a study is referenced that was done to find out why some medical surgeons never get sued.

Continue Reading

Referral Myth #2: My clients tell me they “don’t know anyone” who needs my services.

Share Button

By Maribeth Kuzmeski

Have you ever heard a client say, ‘I don’t know anyone’ when you made mention of referring? Do you think that’s true – that they actually don’t know anyone who may benefit from your services? Chances are they know lots of people – they’re just not motivated to give you names right now.

One of the most successful strategies I’ve seen for giving clients a reason to immediately refer is an event called,

Continue Reading