Tag Archives: Red Zone Marketing

Capturing Your Real Voice When You Write

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Perfect grammar is mandatory in English class, but what about in business? Is perfectly written text more or less compelling than words written as if you were speaking? Do you find yourself stuck at your keyboard waiting for just the right words to come to you? There’s an easier way!

Now, I’m not talking about butchering the English language, but verbally we can be far more compelling than in writing. As an example,

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3 Steps to Becoming a Brand that Gets Noticed

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How do certain companies and ideas go from nonexistent to the talk of the town in a few short months?

All of a sudden a restaurant becomes popular, an app is a “must-have”, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 ways that you brand your business that can help get you noticed.

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Are Introverts Really Better Connectors?

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Are you the type of person who loves to socialize, attend big parties, and network whenever you get the chance? We often assume that those that are the most outgoing and those that exhibit many qualities of an extrovert make the best connectors because they are just naturally good at talking to others. What if I was here to tell you that assumption may be wrong? Here’s why.

Introverts that would be considered successful connectors often will not enter into a social situation without a plan.

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Why You Need to Be Different Rather than Better than Your Competition

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Explaining the reasons why you’re “better” than your competition seems logical. However, it’s not always effective.

If someone asks why they should do business with you as opposed to the firm across the street, often you begin to give them your list of “betters.” You provide them with assurances that you have things like better communication, better services, better products, better affiliates that you work with, etc. The problem with inferring “better” is that the consumer doesn’t actually believe it.

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How can P90X® and Proactiv® help your business?

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Many people over the years have purchased products like P90X® and Proactiv® to help them solve what ails them. And, they work. But, what I’ve learned about why these products bring desired results (get in shape/less blemishes) goes to exactly the same reason that marketing works. It’s not necessarily just the science of the products; it’s more the fact that you use them consistently.

Think about it – If you work out every day for 1 hour or more,

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