Tag Archives: Red Zone Marketing

Is Your Online Reputation Killing Your New Business?

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If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?

Google yourself – first your name, then the name of your company. What comes up in that first results page? These results are very well the new first impression someone has of you.

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Why is there fee compression in financial services – Is the value really decreasing?

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Fee compression is a trend many are talking about. Rather than reading into the gloom and doom headlines of fee compression, take a step back and look at the VALUE you provide your clients. You see, value is in the eye of the beholder. The problem is, the beholder – your client or prospect – may not know the value you are delivering.

Most of the advisors I have worked with over the years are providing significant value through investment advice,

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3 Infomercial Elements that Make Them a Marketing Success

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Infomercials help brands sell billions of dollars of products and services every year. While some view infomercials as second-rate, over the top cheesy campaigns, in general, they work. That’s why they are on all the time! So whether or not you’ve purchased the latest kitchen gadget you saw on an infomercial (and gotten a second one free because you ordered within the allotted time!) here are 3 Infomercial Elements that make them a marketing success.

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Get Your Prospects To Have A Positive Predisposition

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When prospects meet with you for the first time, usually they already feel positive, negative or neutral about doing business with you. The mindset they come to you with can be critically important in determining whether they will eventually do business with you or not. Why is this the case?

Our predispositions often play out the way we think they will. It’s not a mystery, but really just human nature and psychology. If people come to the table wanting to work with you,

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10 Unique Events Bringing in New Business for Advisors

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Event marketing is hardly a sure thing to attract new referrals and new business. However, it is still one of the best ways to gather potentially interested individuals for a specific purpose – the scheduled event.  But there are a few simple things that may improve the results of your event as well as a list of 10 successful events held by advisors recently.

First, here are 10 successful and unique events that have been attracting new business over the past 12 months for advisors.

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