It’s exciting to set New Year’s resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, give more to charity, etc. Business related goals might include asking for referrals, recording a series of informative videos, starting a new initiative, writing a book, etc. Big goals with real intentions are exciting and momentarily motivating.
Take this quick assessment to predict your marketing success in 2018 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action? This call-to-action can be to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, etc.
Value: 5 points for one or more calls-to-action. _______
Value: 5 additional points for each call-to-action that is already generating qualified leads.
Are you looking for the best way to upgrade your marketing in 2018?
If you think the most important element of acquiring new clients is the time you spend on your marketing efforts, or the number of events you are hosting, or how many times you are asking for referrals, or how often you are posting on social media – you will most likely be disappointed.
The most important element in ALL business development efforts is actually your words.
Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects.
Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.
It’s that time of year again! Time for the annual company or neighborhood holiday party and all the other social events that come with the holiday season. The truth is that these seasonal events are also a great place for networking. And even if you don’t look at them as a ‘networking event,’ you likely will be meeting new people and making an impression in the process. You may as well make the most of it!