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Webinars on Demand
Choosing Your Best Marketing Activities for 2018
Do you have a marketing action plan filled with the best, most likely to succeed, marketing strategies for 2018? In this web class, learn what’s working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself. Maybe you already have a game plan – perhaps one that worked in the past but doesn’t seem to be getting you into the red zone, or across the goal line, with new client acquisition as often as it once did. Maybe it’s because the same old plays you’ve been using for years just don’t work in today’s fast-paced, high-tech, constantly changing world. In this web class, you will specifically learn from case studies and proven examples that will lay out the marketing activities that are bringing in new clients today.
Creating Powerful Messaging to Attract More Clients
Ask yourself: Are people more compelled to do business with you because of your powerful words? How solid is your unique value/fee conversation? The fact is that new business is down for many financial advisors and firms. If you want to grow today, it is more critical than ever to have extraordinary messaging EVERYWHERE (verbal, in office, from team, website, social media, capabilities deck, etc). Learn actual messaging and strategies working right now. No longer can you have ‘okay’ messaging about your value and your fees. The risk is too high!
Creating A Powerful Value Proposition That Sells
Is Your Value Proposition Bringing You New Business? It SHOULD! Join Maribeth Kuzmeski, PhD, President of Red Zone Marketing, as she shares how to truly acquire new business through a more powerful way to describe your value.
Today value propositions need to be different than they were even a few years ago in order to capture attention and get people to act. Learn the secrets to creating and delivering a compelling value proposition that will engage even your most distracted prospects.
Is YOUR value memorable? Could someone repeat it right after you told them? Learn the keys to producing memorable ways of making a case for you, separating yourself from the competition, and finding a better way of describing you and your firm.
In this web class, Maribeth will share case studies and memorable examples of how some super successful financial advisors are using their words to prove their value, justify their fees, and win new business.
The Real Deal With Social Media For Financial Advisors
Maribeth Kuzmeski, PhD, will present strategies for using social media marketing profitably in your business and will share what is really working for financial advisors.
Learn about some of most profitable ways to use social media and new media technologies in your practice. Gain leads, convert current referrals with increased speed and effectiveness, and use social media to strengthen and expose your brand within your target market. Learn what is really working for advisors given compliance regulations and walk away with simple ideas for using social media in your financial services practice.
Creating Your Recruiting Value Proposition: A proven strategy for attracting and retaining the best talent
If you are interested in hiring employees, recruiting advisors, or developing a succession plan for your firm, join Maribeth Kuzmeski, PhD, President of Red Zone Marketing, as she shares how to attract the right internal team for your firm.
We know that a value proposition is important when attracting prospects. But perhaps just as important for the longevity and profitability of a business is a value proposition that attracts the right people who become the face and engine of your firm.
Do you have a strong value proposition for why people should join you? Is your firm’s value memorable? Could someone repeat it right after you told them? Learn the keys to producing memorable ways of making a case for your firm, separating it from the competition, and finding a better way of describing your true value.
In this web class, Maribeth will share case studies and proven examples of how some super successful firms are using new and traditional tools to share their compelling and memorable recruiting value propositions and attract the best talent.
Cultivating Game Changing Strategic Alliances
Many advisors struggle to create strategic alliances with other professionals that are both profitable and sustainable. Based on 9 case studies of successful alliance partnerships all producing over 1 million in gross, Maribeth Kuzmeski, PhD, will share the methods and principles that are truly working to create the business-changing alliances that many advisors desire in their business.
In this web class, you will specifically learn from case studies and proven examples that will lay out how to gain referrals from other professionals with game changing results.