Referral Myth #2: My clients tell me they “don’t know anyone” who needs my services.
By Maribeth Kuzmeski
Have you ever heard a client say, ‘I don’t know anyone’ when you made mention of referring? Do you think that’s true – that they actually don’t know anyone who may benefit from your services? Chances are they know lots of people – they’re just not motivated to give you names right now.
One of the most successful strategies I’ve seen for giving clients a reason to immediately refer is an event called,
Tremecca Doss: TV Attorney Talks Sports, Inclusion, and Success
In today’s episode, listen to “TV Attorney” Tremecca Doss as she shares her insight on appearing as a legal analyst for a number of TV programs, working with C-Suite leaders and pro sports organizations, and fighting for further diversity and inclusion in the workplace.
Tremecca talks about how she started her career through a mix of sports, law, and public appearances. She also describes what it’s like working as a woman of color in male-dominated fields,
Referral Myth #1: Asking for Referrals is the EASIEST Way to Get Referrals
We’ve heard over and over again that asking for referrals is the most direct way of letting clients know that you want them. However, many find it hard to actually ask for referrals. This reluctance makes asking for referrals anything but easy – and for good reason.
Asking for referrals may imply that you are in a negative position and need more business; or that you are trying to grow a large (and not personal) firm.
Elizabeth McCourt: How Spilling Your Secrets Can Give You The Right Mindset For Your Business
We all have days when we think that we are not going to succeed in our goals in life and business. While it may be difficult to shift this mindset into something more productive, TEDx speaker, executive coach and sponsored triathlete Elizabeth McCourt shows you how an endurance athlete’s perspective can provide you the right mental training that is guaranteed to have maximum impact on your success.
In today’s podcast,
3 Ways to Stand Out to Prospective Clients
By Maribeth Kuzmeski
How do some companies and their ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that you can apply to stand out to your prospective clients.
