Using The Placebo Effect to Improve Sales

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Perception actually can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.

If I hear, for instance, that a new restaurant in town is terrible – would that alter my opinion of the restaurant after I ate there myself? If I tell you that you look great in that suit – do you actually look better than you did before?

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Why Claiming to be Better Does Not Work

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The Better BusinessWhen speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.

For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,

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The 2 Reasons Your Marketing Isn’t Working

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In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

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Video on Your Website is a True Differentiator

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Screenshot_videotrainingHaving video on your website is easier and more effective than ever. You can probably think of a few reasons not to use video; but from a marketing perspective, there are so many more compelling reasons that make integrating video into your site an absolute must. Here are just some of the benefits:

  • Video grabs the viewer’s attention. The internet is filled with text and pictures. Therefore, a short,

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Be Surprising and Get More Referrals

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Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.

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