Sometimes people will just believe what they want to believe. And, what they believe is correct to them. So, is it possible for us to look at this as an opportunity in business? Personally, I think it is a huge opportunity!
Think about what people say and how their beliefs or pre-conceived notions supersede everything else. For instance, people will say:
“I go to McDonald’s because of the healthy choices”
“I read certain men’s magazines for the articles”