If you could stand out to your prospects as THE person or firm to work with, would it change your business? Have you focused any effort on trying to stand out amongst your competitors, or have you assumed that it’s just not possible?
If you have focused on standing out (which is possible, of course!) how are you directing your efforts? Oftentimes professionals target their efforts on having an active presence on social media,
When prospects meet with you for the first time, they usually already feel positive, negative or neutral about doing business with you. And how they feel when they come to you will likely be a critically important factor determining whether they will eventually do business with you or not.
Our predispositions often play out the way we thought they would. It’s not really a mystery, just human nature and psychology. If people come to the table wanting to work with you,
Gaining exposure for your products and services today often takes a Herculean effort. With all the noise in the daily lives of clients and potential clients, it has hardly become easier to attract attention and appeal to your target market. But, it has never been more critical for business survival and success.
Attracting attention often requires that you step outside of the current norms and stand out. But to step out and be noticed in a credible way,
Massively successful firms seem to always be looking for that tweak in their firm that when fixed or changed, can actually make a significant difference in business. We call this the hunt for the 1%. In top firms that we work with, they are often doing so much right in their business operations, marketing and sales. In fact, you may say they are doing 99% of everything correct. And yet, you don’t see them settling;
Sometimes people will just believe what they want to believe. And, what they believe is correct to them. So, is it possible for us to look at this as an opportunity in business? Personally, I think it is a huge opportunity!
Think about what people say and how their beliefs or pre-conceived notions supersede everything else. For instance, people will say:
“I go to McDonald’s because of the healthy choices”
“I read certain men’s magazines for the articles”