Category Archives: Branding

Margaret Heffernan: 3 TED Talks, Research & Books-Making A New Case for Business Diversity

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In this episode, speaker, author and international business leader, Margaret Heffernan, talks about her book, “Woman on Top”. She gives a few reasons why some women were able to start a business and achieve more with less.

Then, she gives her opinion about gender equality in the corporate world. She explains why past diversity campaigns failed and what can be done to change the mindset of leaders about this issue.

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Emilia DiMenco: Certifying Women-Owned Businesses and Dramatically Accelerating Growth

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How can you fast track your career and perceived as a valuable asset in your organization?

Let Emilia Dimenco answer those questions for you.

As the President and CEO of Women’s Business Development Center (WBDC), Emilia talks about the various support they offer to several types of businesses.

Having a successful 30-year career in the financial services, Emilia shares her experience in investment banking and the value of sponsorship in accelerating her career – from being an intern into becoming a leader in various financial organizations.

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Chris Tieri: Achieving Your Goals thru Grit and Relationships

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If there are two words that clearly define Chris Tieri, that’ll be grittiness and tenacity. But it’s the relationships she forges with clients that truly have brought her success.

In this week’s episode, Chris brings us back in time when she had to brave the rain to make anappointment with a creative director she’s been following for so long. She’ll show us why sometimes, talent and skills can only do so much.

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Joanna Bloor: Using Your Curiosity to Achieve Important Things

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Quick question: What are you curious about?

If you’re going to ask our guest, Joanna Bloor, you’ll be surprised at what she’s bringing to the table.

As someone who was compared to or associated with Bette Midler, Tony Robbins and Steve Wozniak, Joanna opens up our episode with a list of topics she’s curious about: the impact of millennials, the next phase of the Internet and 3D printing.

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Pam Ivey: How Leaving A Corporate Job Brought Explosive Success

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“If you don’t get it out there, nothing’s gonna happen.”

Priceless advice from our guest, Pam Ivey

Pam is the founder of Pam Ivey International – an Ontario-based online marketing company.

Join Pam as she explains the essential elements of an effective, smart content marketing strategy. She’ll kick-off the show by explaining the importance of creating a client avatar and how this method helps to land new opportunities.

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