Today, the first interaction someone has with you is often downplayed and frankly not always taken seriously. When you meet with a big prospect face-to-face you wear your best suit and take the time to be totally prepared. You are establishing yourself for what we know as the first impression. But, today, this usually is not the first interaction they have with you. In fact, that first face-to-face meeting may never be possible unless the real first impression is impressive.
If you could stand out to your prospects as THE person or firm to work with, would it change your business? Have you focused any effort on trying to stand out amongst your competitors, or have you assumed that it’s just not possible?
If you have focused on standing out (which is possible, of course!) how are you directing your efforts? Oftentimes professionals target their efforts on having an active presence on social media,