Category Archives: Financial Services

Be Compelling to Attract Attention to Your Firm

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Gaining exposure for your products and services today often takes a Herculean effort. With all the noise in the daily lives of clients and potential clients, it has hardly become easier to attract attention and appeal to your target market. But, it has never been more critical for business survival and success.

Attracting attention often requires that you step outside of the current norms and stand out. But to step out and be noticed in a credible way,

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Top Firms and the Hunt for the 1%

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Massively successful firms seem to always be looking for that tweak in their firm that when fixed or changed, can actually make a significant difference in business. We call this the hunt for the 1%. In top firms that we work with, they are often doing so much right in their business operations, marketing and sales. In fact, you may say they are doing 99% of everything correct. And yet, you don’t see them settling;

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Your Prospects and Clients Will Believe What They Want to Believe

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Sometimes people will just believe what they want to believe. And, what they believe is correct to them. So, is it possible for us to look at this as an opportunity in business? Personally, I think it is a huge opportunity!

Think about what people say and how their beliefs or pre-conceived notions supersede everything else. For instance, people will say:

“I go to McDonald’s because of the healthy choices”
“I read certain men’s magazines for the articles”

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Talent or Strategy? Which is More Important?

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In sports, the goal is to fill your team with the most talented players that will contribute to winning. However, winning requires more than just talent; it requires a solid strategy. Similar to sports, businesses require both to succeed too. But now ask yourself, is that how your business operates? Do you focus on hiring top quality employees to add to your team AND developing a killer strategy for them to execute?

In financial services practices,

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The Most Difficult Marketing Effort Outperforms the Rest

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Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from conception to results. More often than not, we see marketing strategies stopping and starting, stopping after the strategies begins to work, or never starting at all. It may seem ridiculous that this occurs on such a regular basis, but it is really what we see happen over and over again.

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

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