Take this quick assessment to predict your success in 2017 and find areas to improve.
1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action. _______
Value: 5 additional points for each call to action that is already generating qualified leads.
A very small percentage of “the experts” predicted that Donald Trump would win the Presidency. The majority of supposed experts got it all wrong. How does this happen with such smart people who are backed by the intelligence of endless large data collections and polls? Hmmmm. Maybe they weren’t as smart as they thought they were? OR more likely, they weren’t listening to the right messages sent by the right people. (Only 50% of people have landlines and that’s where a majority of the polling info came from.
By Maribeth Kuzmeski
Professional or Authentic? Which is the best marketing path? The answer is that a highly professional approach usually feels like it has been created so perfectly for a reason. The messages in your marketing materials may not overtly sell your services. However, a highly professional features-based approach, to a consumer, feels like it may have been created to mask something and definitely to sell. This is why most brochures and the words on your website rarely gets read.
Just how good is your social media marketing strategy? Get some tips on how to become more social media savvy in today’s interview with Tracy Samantha Schmidt, a top social media educator and strategist who founded her own firm, Socially Authentic, to help enterprises improve their social media strategy design.
Tracy will talk about her experiences as a journalist for companies like Time Magazine, especially with how she started out by covering the rise of Facebook.
Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.
Andrea will talk about the experiences that led her to form the WLE,
By using this form you agree with this site's privacy policy.
