Category Archives: Marketing

Jennifer Fleming: Reinvent Your Image Relentlessly

Share Button

TFRZ_Podcast_GuestSpeaker_Fleming

If there’s one tip Jennifer Fleming can share for leaders, it’s to have a relentless drive to learn new things and to reinvent themselves.

As a former IT professional, seasoned communicator, media insider and head of a PR firm, Tall Grass PR, Jennifer gives advice on giving successful interviews, standing out in the market place and positioning yourself for success.

She reveals her tips on how to project yourself well on and off the camera.

Continue Reading

Predict Your Marketing Success In 2016

Share Button

Predict Marketing Success in 2016Take this quick assessment to predict your success in 2016 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action.  _______
Value: 5 additional points for each call to action that is already generating qualified leads.

Continue Reading

The Most Difficult Type of Marketing that Outperforms the Rest

Share Button

Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from start to successful results. More often than not, we see marketing stopping and starting, stopping after the strategy begins to work, or never starting at all. And while this may seem ridiculous, it really happens over and over again.

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

Continue Reading

The 2 Reasons Your Marketing Isn’t Working

Share Button

In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

Continue Reading

Predispositions: Will They Help or Hurt Your Business?

Share Button

When prospects meet with you for the first time, they usually already feel positive, negative or neutral about doing business with you. And how they feel when they come to you will likely be a critically important factor determining whether they will eventually do business with you or not.

Our predispositions often play out the way we thought they would. It’s not really a mystery, just human nature and psychology. If people come to the table wanting to work with you,

Continue Reading