Category Archives: Small Business

A Simple Assessment To Evaluate Your Website

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Successful new business development may require having a better website. In fact, it may require having a great website. But what defines a great website? It is simple – the site should help you reach your goals. So, what are your goals and is your site working? Take this quick assessment to evaluate how your site is working for your firm.

Why do you have a website?
a) To communicate with clients
b) To attract cold prospects
c) To convert referrals to appointments

Do you know who is actually going to your site?

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Taking 3 Minutes to Build Trust and Likeability

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By Maribeth Kuzmeski

How important is listening? In his best-selling book, Blink, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.

In this study, roughly half of the doctors had never been sued. The other half had been sued at least twice. The research disclosed a specific difference between the two groups: The surgeons who had never been sued spent more than three minutes longer with each patient than those who had been sued did.

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The Prospect Predisposition

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By Maribeth Kuzmeski

Your prospect has a predisposition. When prospects meet with you for the first time, usually they already feel positive, negative or neutral about doing business with you. The mindset they come to you with can be a critically important factor in determining whether they will eventually do business with you or not. Why is this the case?

Our predispositions often play out the way we think they will.

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Bringing Successful Infomercial Elements to Your Business

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By Maribeth Kuzmeski, PhD

Infomercials help brands sell billions of dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all the time! We’re not saying you should start running infomercials of your own, but we are saying there may be something that you can learn from them. Here are 3 elements that make infomercials successful that you can apply to your business.

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Business Fears: When Hard Work Doesn’t Pay Off

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By Maribeth Kuzmeski

One of the issues with hard work is that when we do it, we want and need it to pay off. However, sometimes it doesn’t. This can make us question whether to put time, effort, and money behind a new major initiative or marketing strategy because of the potential of wasted time and no return.

Did you know that Thomas Edison’s inventions of the light bulb and the storage battery were preceded by thousands and thousands of experiments,

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