Category Archives: Strategies and Tactics

Linda Kaplan Thaler: From Grit to Great-Resiliance Over Talent

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“If you have resiliance you can do anything.”

Linda is the founder of Publicis Kaplan Thaler. She’s responsible for some of America’s most iconic campaigns, including the Aflac duck and Clariol Herbal Essence ads. Linda has also authored and composed jingles that are among the most beloved in the American pop culture like “I Don’t Wanna Grow Up, I’m A Toys ‘R’ Us Kid” and “Kodak Moments”.

Linda will teach you the key to success based on what she observed in her life and from people like Colin Powell,

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The Most Difficult Type of Marketing that Outperforms the Rest

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Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from start to successful results. More often than not, we see marketing stopping and starting, stopping after the strategy begins to work, or never starting at all. And while this may seem ridiculous, it really happens over and over again.

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

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The 2 Reasons Your Marketing Isn’t Working

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In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

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Talent or Strategy? Which is More Important?

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In sports, the goal is to fill your team with the most talented players that will contribute to winning. However, winning requires more than just talent; it requires a solid strategy. Similar to sports, businesses require both to succeed too. But now ask yourself, is that how your business operates? Do you focus on hiring top quality employees to add to your team AND developing a killer strategy for them to execute?

In financial services practices,

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