The Wall Street Journal recently ran an article on how one college basketball team, Kentucky, prepares for its opponents (“NCAA Tournament: Why Kentucky Hardly Bothers With Film Study”). They don’t spend much time studying game tapes of their opponents like most other basketball teams. They may have decided that their talent supersedes their preparation. And for most of the year it worked – but did it cost them? Would the outcome be any different if they focused more on preparation to position themselves for the win?
Massively successful firms seem to always be looking for that tweak in their firm that when fixed or changed, can actually make a significant difference in business. We call this the hunt for the 1%. In top firms that we work with, they are often doing so much right in their business operations, marketing and sales. In fact, you may say they are doing 99% of everything correct. And yet, you don’t see them settling;