Category Archives: Uncategorized

3 Actions to Improve Your Business During Crisis

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While you are working from home, perhaps have less work to do, and have extra time usually consumed by socializing, why not section off some of your availability to upgrade your marketing? It actually may be a great time to evaluate what you are doing and plan for the future of your business.

1. Improve Your Brand

Take some time to evaluate and rate your brand. This could include your logo,

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The Seven Service Standards To Turn Your Service From Good To Great

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Great service reflects not only on ourselves, but on the business we work at, the industry we work in, and the reputation that is formed through our delivery. 

Zappos recently sent me 2 left shoes (practical only if they also sent me 2 right shoes). The manner in which they handled my situation was inspiring and one of the big reasons I believe they have been so successful. They apologized, shipped new shoes,

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The Most Powerful Way to Show Gratitude

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When you send out a holiday card or an email to everyone you know
expressing gratitude for their friendship or business, it is nice and well-intentioned.

I believe, though, that the most powerful way to truly show that you are thankful is by sending an individual email, making a call, or writing a meaningful note in a card to your friend, associate or client.

This holiday season, I am making a point to call people that I am truly thankful for or writing a note in a card to tell them personally.

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A Powerful Solution for Giving Your Prospects A Clue About Who You Really Are

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There is a major issue in financial services, and it very
well may be holding you back from getting the new clients you desire. I wonder
if you have recognized it also. When you walk into a business function or
cocktail party and introduce yourself as a financial advisor, the majority of
people will want to get away. Why are advisors so repelling? Shouldn’t you be
attractive based on all the meaningful work that you do in this noble
profession?

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Celebrate Your Business Wins Like a True Football Fan

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It’s Super Bowl time. As a big football fan, I always love
the Big Game (although it is a lot more fun when my team is in it). But at this
time of the year, I always think about the odd way that fans like me react
while watching a game in which we have zero control over the outcome.

For instance, I am superstitious when watching games
(wearing my “lucky” t-shirt),

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