Category Archives: Uncategorized

What is the Message that Your Marketing Sends?

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When a business is conducting marketing activity – asking for referrals, posting on social media, running a webinar, sending out an email campaign, advertising, etc. – do you ever consider why they are doing it? What is the message they are sending?

  • Desperate for new business
  • Salesy and trying to take advantage of others
  • Services are needed and they are sharing value and information that will help others 
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    21 Virtual Event Strategies

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    Click HERE to read and implement all 21 strategies for your business!

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    How Advisors Are Operating in This Era of Uncertainty – September Data Results

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    Red Zone Marketing conducted research from Sept 15-21, sponsored by Incapital, to find out how financial professionals are adapting and changing in response to crisis conditions. This is the third time we have conducted this survey (May, June & September 2020) and it continues to produce interesting insights as financial professionals navigate the landscape of their operations.

    Key Findings

    The research uncovered the marketing strategies today that are actually producing new clients.

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    3 Actions to Improve Your Business During Crisis

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    While you are working from home, perhaps have less work to do, and have extra time usually consumed by socializing, why not section off some of your availability to upgrade your marketing? It actually may be a great time to evaluate what you are doing and plan for the future of your business.

    1. Improve Your Brand

    Take some time to evaluate and rate your brand. This could include your logo,

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    The Seven Service Standards To Turn Your Service From Good To Great

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    Great service reflects not only on ourselves, but on the business we work at, the industry we work in, and the reputation that is formed through our delivery. 

    Zappos recently sent me 2 left shoes (practical only if they also sent me 2 right shoes). The manner in which they handled my situation was inspiring and one of the big reasons I believe they have been so successful. They apologized, shipped new shoes,

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