According to an article in Harvard Business Review, “Connect, Then Lead”, it is far more effective to lead in business when you begin by establishing warmth and understanding. Yet, many leaders today approach business focusing first on strength and competence. If this sounds backwards to you, it is possible you are in the group that may have an issue – I know prior to all the research we have done on this topic that I did not get it right either.
Tenured Financial Advisors are Invited to “Step into the Spotlight” at The Advisor Thought Leader Summit
July 31, 2018 [CHICAGO] –Long-time financial services marketing and PR consultants Maribeth Kuzmeski (www.RedZoneMarketing.com) and Marie Swift (www.ImpactCommunications.org) are joining forces to bring the first-ever Advisor Thought Leader Summit to a select group of tenured financial professionals. The event – which is being billed as an interactive workshop and “media training on steroids” – will take place November 9 and 10,
This week I had the honor to speak at the Million Dollar Round Table (MDRT). It became immediately clear that the challenge of creating a powerful and precise description of what you do, your value, and why someone should work with you – is a WORLDWIDE issue for financial professionals.
Attending MDRT were financial professionals from across the globe that spoke many different languages (the presentation translators were amazing). Across borders and continents,
The 5 proven marketing strategies most likely to help you generate new business in 2018
By Maribeth Kuzmeski, PhD
Most likely you already have many marketing ideas – but are they working in today’s environment for financial advisors? Here are five easy-to-implement strategies that are working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself.
If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you change it?
Google yourself – first your name, then the name of your company. What comes up in that first results page? These results are very well the new first impression someone has of you.