Category Archives: Uncategorized

A 7 Point Checklist for Improving Your Marketing in 2021

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Throughout the second half of 2020, Red Zone Marketing conducted four comprehensive surveys of thousands of financial professionals to see how they are conducting marketing given the constraints of social distancing and other effects of the pandemic.

We learned the top marketing strategies that are actually generating new business, uncovered the exact resources, how to’s and specific strategies. The result is a checklist you can use to evaluate your proficiency and potential areas you may want to upgrade in order to increase new business in 2021.

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What is the Message that Your Marketing Sends?

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When a business is conducting marketing activity – asking for referrals, posting on social media, running a webinar, sending out an email campaign, advertising, etc. – do you ever consider why they are doing it? What is the message they are sending?

  • Desperate for new business
  • Salesy and trying to take advantage of others
  • Services are needed and they are sharing value and information that will help others 
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    21 Virtual Event Strategies

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    Click HERE to read and implement all 21 strategies for your business!

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    How Advisors Are Operating in This Era of Uncertainty – September Data Results

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    Red Zone Marketing conducted research from Sept 15-21, sponsored by Incapital, to find out how financial professionals are adapting and changing in response to crisis conditions. This is the third time we have conducted this survey (May, June & September 2020) and it continues to produce interesting insights as financial professionals navigate the landscape of their operations.

    Key Findings

    The research uncovered the marketing strategies today that are actually producing new clients.

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    3 Actions to Improve Your Business During Crisis

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    While you are working from home, perhaps have less work to do, and have extra time usually consumed by socializing, why not section off some of your availability to upgrade your marketing? It actually may be a great time to evaluate what you are doing and plan for the future of your business.

    1. Improve Your Brand

    Take some time to evaluate and rate your brand. This could include your logo,

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