Category Archives: Uncategorized

10 Ways to Get People to Engage With Your Videos

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Video is an incredibly powerful marketing tool, but in order for it to work you have to get people to watch and like what they see.

You may have video that you have shared on your website, YouTube, in a blog or on social media sites. Here are 10 quick tips for engaging people so they will want to watch your video and connect further with you.

1. Create good, interesting content.

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Is It Time to Throw Out Your Value Proposition?

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Value Propositions as they are typically created usually do not work. Why? Because they don’t convey anything memorable or valuable when you use them, and mostly equate to you speaking to yourself (about yourself). And that’s the problem – it’s not about what the OTHER person actually cares about.

The problem has been defined by a study done by Pershing and multiple articles written on the topic. The Pershing study found that “the strongest value propositions combine four distinct elements: attributes of the firm,

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5 Ways We Lie About Our Business

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Numbers don’t lie. On the other hand, we often lie to ourselves when we don’t know the numbers, or we ignore the bad and only focus on the “good” ones. Gut decisions are good, but if we can take time and access the numbers to help us make better decisions, the numbers are invaluable.

What numbers am I talking about? Results-based numbers including the following:

1. Future Sales: A number,

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Tremecca Doss: TV Attorney Talks Sports, Inclusion, and Success

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In today’s episode, listen to “TV Attorney” Tremecca Doss as she shares her insight on appearing as a legal analyst for a number of TV programs, working with C-Suite leaders and pro sports organizations, and fighting for further diversity and inclusion in the workplace.

Tremecca talks about how she started her career through a mix of sports, law, and public appearances. She also describes what it’s like working as a woman of color in male-dominated fields,

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Andrea March: Taking Her Experience Founding Multi-Million Dollar Businesses and Giving it Back

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Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.

Andrea will talk about the experiences that led her to form the WLE,

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