By Maribeth Kuzmeski
When hiring people we often rely on intuition. Anyone who has hired people knows that on paper, an individual may look like a home run candidate. They seem smart, interview well, have a great resume, and seem motivated. Then they start the position, and after 3 months or so you find they may not be the right person for the job.
You may have heard of the Wonderlic Test given in the NFL to evaluate players entering the draft.
By Maribeth Kuzmeski
Internships and well-run intern programs have proven to be a successful way of hiring. The internship takes away the bias we may have of those who interview well, or have a showy resume. It will actually indicate how someone will perform. You find out what they are willing to do, work ethic, capabilities and moreover – their social intelligence.
At one large financial firm, they found that 33% of their interns transition into fully employed financial advisors.
By Maribeth Kuzmeski
Your prospect has a predisposition. When prospects meet with you for the first time, usually they already feel positive, negative or neutral about doing business with you. The mindset they come to you with can be a critically important factor in determining whether they will eventually do business with you or not. Why is this the case?
Our predispositions often play out the way we think they will.
Proactively cultivating relationships is often an afterthought. We are just too busy trying to get through the work of the day. And, relationships are not what we DO in our businesses, right? Well… wrong.
Intuitively we know that relationships are important, but let’s just focus on the logical. When you look back on your sales of last year, evaluate the “why” when thinking about your best clients and your biggest sales. Quantify the value of the referrals you receive,
By Maribeth Kuzmeski, PhD
Infomercials help brands sell billions of dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all the time! We’re not saying you should start running infomercials of your own, but we are saying there may be something that you can learn from them. Here are 3 elements that make infomercials successful that you can apply to your business.
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