Tag Archives: Red Zone Marketing

A Powerful Game Plan in the Red Zone

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Game PlanAs football fans know, one of the main tenants of football is the game plan. Every team has a very defined plan for the plays they will run designed to score and not be scored on.

The focus of the game plan is on getting into the red zone (the final 20 yards before the end zone) and scoring. Every offensive play is designed to move in that direction. Nothing is done offensively that differs from the main goal.

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Powerful Questions to Ask

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Powerful QuestionsIf you want to truly engage a prospect or client, instead of talking, it is actually more critical to listen. The key with engagement is interaction. Most (and I really mean most) people are focused on themselves and are more than ready to talk about themselves and their products. But how do you get the other person to begin talking?

Great questions lead to great interaction and will allow you to be in control of the conversation while gaining all the benefits of listening and learning about the other person.

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3 Ways to Keep Your New Year’s Resolution This Year

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It’s exciting to set New Year’s Resolutions and start off a fresh new year with big goals and ambitions. But the reality, as we all know, is that most resolutions are not kept. Common personal goals are to quit smoking, lose weight, work out regularly, volunteer, give more to charity, etc. Business related goals might include asking for referrals, recording a series of informative videos, starting a new initiative, writing a book, etc. Big goals with real intentions are exciting and momentarily motivating.

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Predict Your Marketing Success In 2016

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Predict Marketing Success in 2016Take this quick assessment to predict your success in 2016 and find areas to improve.

1. Do you have an up-to-date website with at least one call-to-action to get people to interact, sign up for an email newsletter, request valuable information, download an article/whitepaper, register for a seminar, or another way to interact?
Value: 5 points for one or more calls to action.  _______
Value: 5 additional points for each call to action that is already generating qualified leads.

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The Impression That Really Counts

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First_ImpressionToday, the first interaction someone has with you is often downplayed and frankly not always taken seriously. When you meet with a big prospect face-to-face you wear your best suit and take the time to be totally prepared. You are establishing yourself for what we know as the first impression. But, today, this usually is not the first interaction they have with you. In fact, that first face-to-face meeting may never be possible unless the real first impression is impressive.

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