It’s that time of year again! Time for the annual company or neighborhood holiday party and all the other social events that come with the holiday season. The truth is that these seasonal events are also a great place for networking. And even if you don’t look at them as “networking events,” you likely will be meeting new people and making an impression in the process. You may as well make the most of it!
Most businesses that lack the structure of a large corporation find it difficult to take a marketing idea from start to successful results. More often than not, we see marketing stopping and starting, stopping after the strategy begins to work, or never starting at all. And while this may seem ridiculous, it really happens over and over again.
One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.
When speaking to prospective clients, explaining your differences as “better” than others seems like a smart approach. However, it’s not always effective.
For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your “betters.” You may not say it by using the word better, but it sounds like you will have… better communication, better services, better products,
If you find yourself constantly resorting to generic answers when people ask you questions about yourself, it may be time to rethink your approach. So often we drift through our day, not even seeing the opportunities we have in conversations with others. From the simplest “Hey, how are you?” to the more complex questions you are asked throughout your work day — how often do you take time to answer the questions fully?
How important is listening? In his bestselling book, Blink, Malcolm Gladwell shares the results of an amazing study conducted by a medical researcher to determine the likelihood of doctors being sued by their patients.
In this study, roughly half of the doctors had never been sued. The other half had been sued at least twice. The research disclosed a specific difference between the two groups: The surgeons who had never been sued spent more than three minutes longer with each patient than those who had been sued spent with their patients.