Do you have a strong network? If you had to put a value on your web of connections – what would it be? A renewed focus on building a valuable network, each week, could undoubtedly result in a growing pipeline of new business. If most of our best clients come as introductions from others, then maybe what we need are more of the “others” to help us.
In the book The Connectors,
Sometimes in business we make oddly poor decisions. Perhaps we hired that PR firm on their promise to do amazing things. Or we invested in a “home-run idea” that we heard about. When we look back on some of our choices and decisions we wonder later – what was I thinking?
I think part of the explanation for poor decision-making comes down to us moving too quickly through our workload to get everything done.
There is one thing in business that carries no specific dollar amount. It is priceless. That thing that I’m talking about is your reputation. Whether you have actively developed an online presence or not, one of the most important tasks in 2016 is protecting your reputation!
Yes, managing your reputation today must include your online reputation. Similar to the lengths you would go to protect your credit, regularly checking for activity connected to your name and your business is essential.
The industry discussion of advisor fees realistically does not take issue with fees themselves. The issue is with the communication of the value associated with the fees. Most advisors provide value beyond the assets under management fee structure. But in many cases, the fees are presented only in relationship to assets under management.
When fees are presented only as AUM-related then the only value really is the investment process that drives the investments.
Referral acquisition is no longer reliant on word of mouth. Just a handful of years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently, and give clients an experience to talk with others about. Today, all of that is still true but becomes meaningless if what they say about you does not match what is found online.
If someone verbally says something like, “You have to go see my financial advisor!
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