Tag Archives: Red Zone Marketing

Using The Placebo Effect to Improve Sales

Share Button

Woman holding capsule

Perception actually can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.

If I hear, for instance, that a new restaurant in town is terrible – would that alter my opinion of the restaurant after I ate there myself? If I tell you that you look great in that suit – do you actually look better than you did before?

Continue Reading

Why Claiming to be Better Does Not Work

Share Button

The Better BusinessWhen speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.

For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,

Continue Reading

The 2 Reasons Your Marketing Isn’t Working

Share Button

In business, often the reasons for success and failure can be considered very complex. But when you break down marketing successes and failures, there are really just two reasons why a service-based business is not having desired success.

1) You have the wrong strategy; or

2) You have the wrong people implementing the strategy.

More often than not, we are trying to fix the wrong problem.

It seems pretty obvious,

Continue Reading

Be Surprising and Get More Referrals

Share Button

Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.

Continue Reading

Survey Clients to Assess Referability and Delight

Share Button

delightGood businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would. In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they WOULD give a referral, why don’t they?

Sometimes, if you believe you are delighting your clients and still not receiving regular referrals from them,

Continue Reading