Marketing Audibles

Red Zone Playbook Newsletter

Learn the best-practice marketing ideas for increasing sales

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Program Topics

Maribeth is listed among the Top 25 C-Suite Speakers as seen in Meetings & Conventions Magazine. She has spoken for many major corporations as well as at Barron’s Top Advisor events, MDRT, The American Marketing Association, and in front of audiences filled with hundreds to thousands of professionals sharing immediate strategies for acquiring new business.

Maribeth conducts live and virtual inspiring keynote presentations on business development strategies with multiple takeaways that can be implemented right away by audience members. She also conducts live and virtual  interactive training sessions designed to guide participants to create their own powerful marketing messages including value propositions, prospect scripting, elevator statements, and other key marketing messaging. Maribeth also facilitates large group sessions where business development strategies and marketing action plans are interactively created and shared by participants.

“This breakout was worth attending The Barron’s Team Advisory Summit – Best meeting by far!”
Dan Jakuta, Wells Fargo Advisors

“I have been to so many trainings and presentations throughout my career. You are one of the best. Your talk is worth every minute of my time and attention. Your talk offers guidelines, practical tips and is inspiring. The best is that you are genuine.”
Lucy Selby, RelyOn Financial Advisors

“This was one of the best marketing seminars I have attended in 20 years!”
Jeff Land, Northwestern Mutual

“The first time I saw your presentation was at one of the Fidelity Inside Track events. You were great then and even greater now. Your focus on women in this event was invaluable to me. Thank you!”
Rebecca Perez, Fidelity Investments

“Your presentation pointed me in directions that no one else has. Your “big” questions are going to be very helpful for me.”
Paul Pittman, Edward Jones

“This is the 6th or 7th time I’ve heard Maribeth, she is absolutely the best –
Larry Hakim, Hakim & Associates, LLC.

“This was by far the best breakout session at the Barron’s Team Advisory Summit. Easy to understand with actionable advice that our team can implement right away!”
Bryan Halstead, Wells Fargo Advisors

“Wonderful – Love the actionable information. I’ve been working on marketing/branding for about 2 years and am excited to try a few small changes to make our message stronger.”
Lori Givens, Wheat – Givens Financial, LLC

“Great stuff! Your ideas for small stuff seem easier to change than “I need an entire new marketing plan.”
Ruth E. Springer, Raymond James

“I’ve never been given such direct ways to pre-screen and attract potential
long-term strategic alliance partners. I’ve always known the benefits of the
relationships, but being able to determine on the first meeting if a potential
partnership will be valuable and will not only be efficient, but fruitful as
well. Thanks!”
David Corning, Prudential Financial

“It’s very refreshing after 27 years in the business for someone to give me outstanding ideas how to improve my skills and also help me make myself more aware how to represent what I do. Thank you for giving me more ideas on how to communicate better with my clients.”
Sidney Seligstein, New York Life

“This presentation was extremely helpful, to the point, and useful. I will put several of your strategies to work this year in my business.”
Scott Vedane, Edward Jones

“This was a fantastic presentation with very specific, actionable items that
could be used right away to make my messaging more impactful.”
Jim Silbernagel, Real Wealth

“This is very powerful information. I loved your enthusiasm. I feel like I
learned a lot of things I can actually utilize.”
AKerria Wilkerson, Western & Southern Life

“As a newer advisor coming into the industry, this information I feel will
significantly impact my practice. I love the way Maribeth marketed the
information to make it memorable.”
Phil Ferraro, Met Life

“Excellent performance, Great message, Eloquently stated.”
Bishara Bahbah, UBS

“Your presentation provided me information that will help me grow my business. It gave me insight on how to improve my social network, my approach to my potential new clients and how I can become a better listener. This will not only earn more business but help me keep that business.”
Jerry VanAllen, New York Life

“So many great suggestions! The best presentation provided to us to date! I love your passion – it’s ‘catchy’. Thank you!”
Jeanne Kelford, MassMutual

“One of the best presentations of the Summit. Great real world examples/stories, useful and actionable ideas.”
Peter DelGreco, Wells Fargo Advisors

“I loved the casual nature of your value statement and how to make it unique. I really liked that you gave us some real usable ideas that we can implement instantly.”
Aaron Snider, Snider Financial

“Your presentation was extremely helpful and gave me ideas that I need to implement.”
Jeffrey Klatzko, Merrill Lynch

“Great – Best breakout here!”
Bill Smith, Wells Fargo Advisors

“This was an excellent breakout. Maribeth was very good and gave some very useful tips. Thank you.”
Kyle Smith, USB

“Excellent, timely, useable ideas! I heard you several years ago, but I was still excited to hear your advice today and will immediately begin using it. Thank you!”
Kathy R. Bauer, Edward Jones

“Maribeth understands our business and is able to add value and ideas where we need it most; branding, marketing and improving our success rate with new business development.”

Joe Connell, Retirement Plan Partners, Inc.

“Your energy is inspiring.  It’s been a long time since I’ve been motivated by a speaker and you have certainly motivated me and given me tools for success in my career – Thank you!”
Anna Alfano, GCG Financial

“It was an excellent presentation.  I know it will add value to my practice.  I already plan on using the information from the presentation to enhance my existing relationships and be better prepared to engage with new prospects.  Thank you, again excellent!”
Michael Bennett, Raymond James & Associates

“Great energy, engaged audience, very passionate delivery.  I loved your presentation and what you do.  I will feel confident referring you.”
George Schwabe, Executive Benefits Group

“Maribeth is a phenomenal speaker.  She has some fantastic ideas for improving relationships and building business.  She did an amazing job!”
Vanessa Paschal, Edward Jones

“An excellent and timely presentation that was “above the cut” your presentation was excellently delivered, timely and specific to advisor needs.”
Sandra Kobel, NEXT

“Wonderful, wonderful, wonderful!  I gathered so many great ideas – I am purchasing several of your books for my children!”
Jill Hurlburt, Edward Jones

“An excellent presentation that has stimulated many new ideas! I took 3 pages of notes and look forward to learning more from the books I bought. Keep up the great work!”
Ray Lantz, USA Wealth Group, Inc.

“Maribeth clears the fog; she is crystal clear in terms of how best to be a better messenger with prospects and clients.”
Skip Waldman, Raymond James

“I’ll buy “The Connectors” on Amazon. I agree – The connecting recipe is so powerful. I would do it all day if I could. Fabulous Presentation!”
Paul Alexander, Raymond James

“Maribeth was very insightful although I’ve heard several presentations on value propositions the 3 funnel idea was excellent and something which is truly something I can use in my business.”
Pete Battaglia, Raymond James

“Maribeth is a captivating speaker – she makes absolute sense. I left with a feeling of excitement – about receiving your book and about creating client “fans”.”
Susie Light, Cadaret Grant Commonwealth Financial Group

“I enjoyed Maribeth’s presentation. She broke it down in very simple form. Her message was quick-moving and full of good ideas. I enjoyed her baseball card. It made her look real. Many speakers don’t shine a light on themselves, nice touch.”
Curtis Green, Edward Jones

“Great job, Maribeth!! I enjoyed your presentation very much. You are so, so right – It’s not the product – It’s the person – If they like you they will chose you.”
Nancy Hoglund, Delany Dental Center

“I loved the presentation, the best I have heard. I gained several ideas that will be incorporated in my branch.”
Michael Rice, Edward Jones

“One of the best inspirational/learning since coming to EDJ 14- years ago. I plan to order 1 or 2 of your books.”
Nancy Brokaw, Edward Jones

“The presentation was definitely helpful and timely. Maribeth, I love your enthusiasm and passion. Definitely will take another look at how I utilize it and look for ways to improve it. Thank you!”
Alicia Hyland, Morgan Stanley

“Maribeth is competent and very confident in the information that she presents. She is a great speaker with high energy level who readily connects with her audience.”
Alan Glazner, Wells Fargo Advisors, LLC

“Maribeth is very good at conveying the ideas. She communicates effectively and efficiently. The material will be utilized with foreseeable quality as well as positive results.”
Chris Thompson, The Key To Your Retirement

Powering Your Unsolicited Referrals

Methods for Increasing the Pipeline of Your Best Prospects

How will you attract more referrals and boost your new business development? Learn the strategies and processes some of the nation’s top advisors are using to keep their stream of quality referrals high (hint: it is not luck or just delivering good service).

  • Find out how top advisors are generating more unsolicited referrals than ever before
  • Learn how advisors are creating simple, yet memorable experiences for clients that result in referrals.
  • Gain ideas on converting more of the valuable referrals you receive.
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Managing Your Personal Brand

Name, Image & Likeness

Learn the marketing and business concepts necessary for elevating a personal brand, social media influence and entrepreneurial earning power. Attendees will gain knowledge about marketing theory, strategy and tactics of successful branding with emphasis on audience engagement, generating followers, storytelling, and methods for leveraging your position. Also, gain insights from current professional athletes and how they have leveraged their personal brand.

  • Understand both what personal branding and being an influencer means
  • Gain knowledge of marketing theory and how it applies to personal branding
  • Learn what is important to advertisers and potential endorsement companies
  • Learn what a brand audit is and how to conduct your own
  • Learn how to develop brand-friendly content
  • Build a plan for your reputation management
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Marketing Magnetism!

Strategies for Acquiring NEW Business By Standing Out From The Competition

What’s working right now to attract new clients and fans, expose your brand, get people talking, and differentiate yourself? In this ADD world where no one is paying attention, learn the marketing strategies that are producing results for some of the nation’s top financial professionals. The strategies are mostly inexpensive, can be implemented immediately, and are generating significant sales now! From new media to traditional methods and messaging upgrades – learn what’s working now.

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The Best Marketing IS Service: Enhancing Your Client-Centric Culture

The best marketing in a powerful, word-of-mouth environment is exceptional service. This workshop is designed to inspire and motivate your team to deliver experience-focused service. Gain best practices for building and enhancing a customer-focused culture, embedding a service mind-set, and delivering memorable customer interactions. Review and role-play strategies for effectively engaging customers, responding with care and empathy, effectively addressing problems, and implementing service failsafes. Outcomes include improving customer satisfaction scores, giving customers reasons to return, increasing quality referrals and word-of-mouth, and boosting revenue.

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Clarifying Your Value & Proving Your Fees in the Evolving World of  Financial Services

Today more than ever, powerful messaging regarding your value matters. Do your clients know what you charge and all that you do for the fees? Do your prospects believe your value is worth the price? Is your presentation of value memorable? Maribeth Kuzmeski will share some of the best practice value/fee conversations being used today that are undeniably strong, memorable, repeatable, and easy to deliver. Given continual industry changes, the one thing you must control is your own message of value.

Maribeth Kuzmeski, Ph.D., has worked with the nation’s largest firms and their advisors through great changes in the industry including 2001, 2008, significant product changes, rule changes and loss. The result? When remaining hyper-focused on delivering value, communicating that value, engaging through marketing, and maintaining clients, the changes that are swirling become background noise in our pursuit to serve the financial needs of others.

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Uncovering the Hidden 1% for Continual High Performance

For Elite Advisors

Once you have reached a level of success, often the most difficult task is to continue to reach significant new levels of growth. This interactive presentation shares what is working now, and identifies areas for tweaks and changes producing incremental growth in your financial services practice.

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3D Messaging:

Stand Out with More Compelling, Value-Driven and Memorable Words

Gain simple ideas for perfecting your verbal, written, website and social media verbiage necessary to be compelling in a distracted world. Discover powerful communication and positioning strategies for defining and clarifying your value and securing fair fees for your work. Learn immediate methods that will position you and your team as the Advisor of Choice, develop trusting relationships quicker, have prospects wanting to do business with you, and give your current clients something truly compelling to talk about with others.

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Sales Magnetism:

Lead customers to a decision through proving your undeniable value

Sales Magnetism is a process to attract and lead customers to a decision that is right for them, not to sell in a traditional manner. It is founded upon a company’s intrinsic benefits, strategic development of relationships, and passion for exposing the company’s unique culture. The result is a decision by the customer to buy, continue to buy, and become a vocal fan fueled by the use of your magnetic opportunities and an ongoing system of attraction.

The Sales Magnetism Motto: If we have what you want, we will never “sell” you anything.

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Game-Changing Strategic Alliances:

Proven Tactics for Cultivating Professional COI Referrals

Too many financial professionals struggle to create strategic alliances that are both profitable and sustainable. Based on 9 case studies of successful alliance partnerships all producing over 1 million in gross, this presentation shares a focused, 5 part system for building the relationships that have proven to turn into formal contracted alliances as well as more informal yet highly profitable alliances.

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The Real Deal with Social Media:

Strategies for Using Social Media Marketing Profitably In Your Business

Learn about some of most profitable ways to use social media and new media technologies in your practice. Gain leads, convert current referrals with increased speed and effectiveness, and use social media to strengthen and expose your brand within your target market. Learn what is really working for advisors given compliance regulations and walk away with simple ideas for using social media in your financial services practice.

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Standing Up and Standing Out In Business:

Critical Moves for Women to Gain Power & Influence

Gain powerful strategies, based on extensive research and case studies of women in business, that can be applied immediately to stand out, achieve the success deserved, and market and present with power and confidence.

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The Secrets of Speaking Like A Pro:

Learn how CEOs, Politicians, and Media Personalities Deliver Compelling, Effortless-Looking Presentations That Catapult Their Careers

Discover the secrets to designing, describing, and delivering a presentation that is heard, accepted, and acted upon. Gain the blueprint for creating a memorable presentation with a strong open, interactive elements, storytelling, and a powerful close. Presenter Maribeth Kuzmeski has been speaking professionally for 20 years as well as teaching business professionals to speak with great success, including proven strategies for reducing the fear of pubic speaking.

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Working With Women:

Secrets & Strategies for Effectively Serving More Female Clients

Working with any individual is an art, not a science – especially women. This presentation will share the art of working with women, communicating effectively, developing and presenting solutions, and motivating them to implementation. Women are not like men and neither are the ways that you get them to say “yes” to your business, strategies and solutions. Understand this loyal market so you can serve them better.

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Interesting in hiring Maribeth? For more information on our speaking services, or to schedule a free 30-minute information session with Maribeth, contact us today.

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