The Financial Advisor’s Guide To Digital Marketing And Prospecting – Part 2

Part 2: Search Engine Optimization

To improve your website ranking, here are a few free tips: 

1. Sign up for a free Google Business Profile. A Business Profile will build validity with Google and control what results appear when someone searches for your business. 

2. Index Your Site on Google. Using Google Search Console, plug your homepage into the URL Inspection tool, and hit “Request indexing.” Then Google will be able to find and index the pages on your website. 

3. Share fresh content. Updating content on your website, including your blog, is one of the best ways to improve your site’s SEO. 

4. Create Backlinks (also known as “inbound links”). Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. How can you get backlinks? 

  • Share your blog content and other relevant content on your social media sites linking back to your website. And when others share your social content, it creates links back to your website. 
  • Make sure you are listed on relevant lists of financial advisors whether it is a fee-only list, state listing or even a local listing at the Chamber of Commerce. All of those create valuable backlinks leading to your site. 
  • Write articles for other blogs or media outlets which will then link back to your website. 

Watch for next week’s blog on Pay-Per-Click Advertising.

Maribeth Kuzmeski, PhD, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of nine books, and a professional speaker rated as a Top 25 C-Suite Speaker as seen in Meetings & Conventions Magazine. She speaks on topics including marketing, branding, sales, and customer service.

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