Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.
People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention.
So what’s with the goldfish?
In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,
Good news! Your marketing efforts are working. Prospects are booking calls through your website, sending you messages on social media, and calling the office directly. But how do you turn interested prospects into paying clients once they’ve made it this far? The answer may not be with you think. Or, at the very least, the answer might be the opposite of what your gut instinct is telling you to do.
Once you have made an initial connection with a prospect,
You have a big presentation or prospect pitch (live or virtual) coming up and you’re getting a bit nervous. You know there is a lot on the line here. So, how are you going to prepare? Will you rehearse for a colleague who may or may not give you honest (or reliable) feedback? Give your presentation in front of a mirror? Or maybe just wing it? Now you can take the guesswork out of your performance by using a tool in PowerPoint that helps you evaluate your presentation.
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