When I started in business I thought (naively) that if I am good at what I do that word will get around. I have since realized that people don’t spend their time talking about things that are “good.” People don’t find a reason to talk about the things that are supposed to be there (i.e. good marketing, sound investments, good service, good food, etc.). It’s not exciting enough to work into a conversation.
Red Zone Marketing conducted research from Sept 15-21, sponsored by Incapital, to find out how financial professionals are adapting and changing in response to crisis conditions. This is the third time we have conducted this survey (May, June & September 2020) and it continues to produce interesting insights as financial professionals navigate the landscape of their operations.
The research uncovered the marketing strategies today that are actually producing new clients.
Lately I have been spending several hours a week recording videos in my home office for my clients, social media, my website and for the virtual university classes I teach. In fact, I recently recorded videos for my new series called, 85 Million Dollar Marketing Tips, filled with bite size segments of successful marketing strategies.
I wanted to share how easy and inexpensive it is to set up your own video studio.
Are you using video in your business? Video connects and gives viewers an inside look into your firm, insight, knowledge and personality. But did you know that there is a significantly higher chance that your clients and prospects will watch your video content than there is of them responding to your emails, letters, proposals, or even reading information on your websites and blogs?
A website with a video is 53 times more likely to come up on the first page result on Google than the exact same page without video?
In June, Red Zone Marketing conducted a survey of 641 financial advisors to see how they are operating, what they are facing in their businesses right now, and… how they are marketing given social distancing.
We will release more information about the survey but wanted to start with the top marketing ideas that were uncovered, and our subsequent research into the specific resources for conducting these activities on your own.
The study was conducted June 15-19,