Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.
Category Archives: Business
Your Prospects Don’t Have Short Attention Spans
People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention.
So what’s with the goldfish?
In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,
How to Get Your Employees to Quit Quiet Quitting
Part 2: Creating the Right Fix
In our last article, we covered the basics of quiet quitting. What it is, why it has evolved, and how it is affecting present-day work culture. Now, we seek to answer the question, “What does all this mean for you?”
It means that you’ll have a sizeable competitive advantage if you create a workplace that values and validates the entire team that drives your business.
Are Your Employees Quiet Quitting?
That’s the point – they likely aren’t telling you.
You know how hard it is to recruit top talent. You also know how hard it is to keep top talent once you’ve brought them on board.
And it’s only getting harder.
Because people are increasingly feeling disengaged at work. On the one hand, they’re still recovering from the COVID-19 pandemic, which has led them to reprioritize their work-life balance.
What is a Marketing Funnel and Why is it Important?
Before the dawn of the internet age, marketing looked a lot different. The first time a potential client heard about your company or brand was because you were already reaching out to them.
This approach was called outbound marketing, in which you had to reach out to the contact in order to begin the prospecting process. Many times this involved a phone call. And it could be argued that outbound marketing is why caller ID was invented,