Category Archives: Business

10 Proven Ideas for Marketing in The Age of Social Distancing

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In June, Red Zone Marketing conducted a survey of 641 financial advisors to see how they are operating, what they are facing in their businesses right now, and… how they are marketing given social distancing. 

We will release more information about the survey but wanted to start with the top marketing ideas that were uncovered, and our subsequent research into the specific resources for conducting these activities on your own. 

The study was conducted June 15-19,

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Marketing Has Changed. Are You Ready?

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I believe the face of marketing has changed. And I’m not talking about “marketing in a crisis.” I’m talking about the fact that our ability to market our businesses and services may have changed forever (or at least for a long time).

I recently did a video/webinar presentation on Marketing in the Age of Social Distancing (the webinar replay recording is here). When I began researching for the presentation,

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A Power-Packed Reading List During Quarantine Times

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As most of us are spending all of our time quarantined inside the house, I wanted to share with you my reading list of books I love to help us market through this crisis and think differently. I hope you enjoy these!

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Discipline Strategy by Dr Tim Coomer

Tim Coomer is a friend of mine and one of the smartest businesspeople I have ever met. He is a serial entrepreneur and personality researcher with a deep understanding of how personality impacts performance.

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How To Use Content Marketing To Attract Your Best Clients

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Every day we are seeing more financial advisors venturing into the wild world of content marketing. Why? Well, it’s a new, slightly complex, yet proven way to generate new, qualified prospects. So, let’s go over the basics of what you need to know and how to get started. 

1. What is content marketing?  Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and ultimately drive profitable customer action.

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