Category Archives: Business

Why Do Classical Musicians Get Paid Less Than Rappers?

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Do you get paid for what you are worth or what others deem worthy?

By Maribeth Kuzmeski, MBA, President of Red Zone Marketing, Inc.

I have nothing against rap music, in fact I listen to it often because my kids (now young adults) play every type of music that exists. I believe the reason some rappers get paid a lot more than classical musicians has nothing to do with their musical gifts,

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3 Ways The Most Successful Gain Big Attention

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How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that too? Here are three lessons on branding to apply that will help you gain big attention.

1.

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Can A Placebo Actually Improve Sales?

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Perception can become reality. Thus, there is something very powerful about psychological placebos that we may want to take into account personally and professionally.

If I tell you that you look great in that suit – do you actually look better than you did before? The stories we hear about ourselves, tell ourselves, and the stories others tell about us (whether true or not) can have remarkable results.  Physically and mentally we change based on what we believe to be true.

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The Best Way to Upgrade Your Marketing in 2018

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Are you looking for the best way to upgrade your marketing in 2018?

If you think the most important element of acquiring new clients is the time you spend on your marketing efforts, or the number of events you are hosting, or how many times you are asking for referrals, or how often you are posting on social media – you will most likely be disappointed.

The most important element in ALL business development efforts is actually your words.

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Build a Solid Description of Your Value with This Easy Formula

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Clearly describing your value should be something that you can do anytime. Your description should be direct, simple, and understandable to grab the attention of your prospects.

Here is a Messaging Your Value Formula for differentiation that will help you truly stand out.

  • Focus your message on a target. Focusing on everyone with more than $1 million to invest is not a target. Be selective.
  • Describe what they want that you offer.
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