Category Archives: Business

A Strategy for Converting Volatile Market Conditions into a Case for Your Value

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I believe that one of the best times to clarify and reinforce your value is during volatile market conditions like we have been experiencing. The key is to have a communications strategy that you are ready to implement.

Here is an example of a common sense communications strategy that some of the top advisory firms religiously employ when market conditions get bumpy.

1. When the market drops 1% or more,

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Five Ways to PROVE Your Value

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By Maribeth Kuzmeski

When a business states that they “provide exemplary service” do you think people actually believe this? It is like saying, “trust me” or “the check is in the mail.” Empty statements void of facts are a waste of words today.

We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.

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Why Waste A Great Opportunity to Stand Out

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By Maribeth Kuzmeski

It’s easy to
answer questions the way people expect you to, but why not surprise them with
something authentic? We are all often asked, “How are you?” How do you answer
the question? Is there an opportunity there, or do you just waste breath by
answering, “Good.”

I asked a
client this trivial question recently and he replied, “A Box of birds!”

A bunch of birds on branches stand out

I paused and then
he reminded me that he is originally from New Zealand and this means that he is,

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What if Winning Really Was the Only Thing?

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By Maribeth Kuzmeski

After watching my son’s team, Clarkson University, lose in
overtime to Notre Dame in the NCAA Hockey Tournament, I was so disappointed and
sad for the boys, but also proud of the way they prepared, practiced, and
sacrificed for a whole season to get to that one game.

What if the livelihood of your business was similar to a
one-and-done NCAA basketball or hockey tournament game or national championship
football game?

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Winning is Not Easy to Predict (For Everyone but You)

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By Maribeth Kuzmeski

As March Madness in Men’s Division 1 Basketball is upon us
it makes me think about all the prognosticators picking the teams they think
will win it all. Very often, no one is right. For instance, last year, none of
the 17.3 million ESPN brackets selected a perfect bracket in the tournament.

Basketball going into net

Warren Buffett has offered his employees at Berkshire
Hathaway a chance to enter his annual March Madness bracket contest.

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