Category Archives: Success Tips

Get Your Marketing RIGHT in 2020

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I think many people misunderstand marketing. Some businesses will spend a lot of time deciding what they are going to DO for their marketing in 2020. Whether that is hosting seminars or events, running a social media or email campaign, or requesting referrals from existing clients, your approach may be wrong.

I believe you should instead focus more on what you are going to SAY. When you’ve fine-tuned your messaging, you’ll see much better results no matter what your marketing efforts are.

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Here’s WHY You Need to Be Asking Why

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Why do we do things over and over without ever asking, “why?”
For instance, when someone sneezes, I always say, “God bless you.” And when I
make chili, I always put in 1 bay leaf and ¾ can of beer…but NEVER one full beer.
But WHY?


Do you ever do things that you can’t explain?

“Why” is one of the most powerful words that leads us to deeper
understanding.

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Create an Elevator Statement That Works with This Powerful Formula

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Describe your value. It should be something that you can do anytime. It should be direct, simple, and understandable to grab the attention of your prospects. However, the key to say something compelling is to avoid blanket statements and generalizations about what you do.  When you describe your value, it should be interesting to the person you’re speaking with.

Here is a simple (yet powerful) formula for creating an interesting elevator statement that works:

  • Focus your message on a target.
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    Harness the Power of Storytelling

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    Stories can be powerful, even for business. Here are 5 tips for becoming a better storyteller. One that engages people, establishes trust, and closes the sale without selling.

    1. Speak from the heart only – The best storytellers tell authentic stories that they are passionate about. Being able to speak both authentically and passionately can really draw people in, making them feel a connection to you. If you want to have your story fall flat – tell someone else’s story that isn’t authentic to you.

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    Capturing Your Real Voice When You Write

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    Perfect grammar is mandatory in English class, but what about in business? Is perfectly written text more or less compelling than words written as if you were speaking? Do you find yourself stuck at your keyboard waiting for just the right words to come to you? There’s an easier way!

    Now, I’m not talking about butchering the English language, but verbally we can be far more compelling than in writing. As an example,

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