Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.
People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention.
So what’s with the goldfish?
In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,
You have a big presentation or prospect pitch (live or virtual) coming up and you’re getting a bit nervous. You know there is a lot on the line here. So, how are you going to prepare? Will you rehearse for a colleague who may or may not give you honest (or reliable) feedback? Give your presentation in front of a mirror? Or maybe just wing it? Now you can take the guesswork out of your performance by using a tool in PowerPoint that helps you evaluate your presentation.
I believe the face of marketing has changed. And I’m not talking about “marketing in a crisis.” I’m talking about the fact that our ability to market our businesses and services may have changed forever (or at least for a long time).
I recently did a video/webinar presentation on Marketing in the Age of Social Distancing (the webinar replay recording is here). When I began researching for the presentation,
Every day we are seeing more financial advisors venturing into the wild world of content marketing. Why? Well, it’s a new, slightly complex, yet proven way to generate new, qualified prospects. So, let’s go over the basics of what you need to know and how to get started.
1. What is content marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and ultimately drive profitable customer action.
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