Category Archives: Branding

3 Ways to Get Your Brand To Go Viral

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How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years.  Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply. 

1. Exploit Your Uniqueness. Being different is risky.

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It Takes Guts to Stand Out in Business

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Standing out typically doesn’t happen on its own. Standing
out requires choice. I chose to name my company Red Zone Marketing, focus on marketing
activities that will impact closing sales now (similar to red zone offensive
strategies in football), and carry through the analogy and thought process in
all that my firm does. I even have a themed football card as a business card
and always wear red. Yes, it’s different,

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Getting Word to Travel … About You!

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How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years.  Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply.

1. Exploit Your Uniqueness. Being different is risky.

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3 Steps to Becoming a Brand that Gets Noticed

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How do certain companies and ideas go from nonexistent to the talk of the town in a few short months?

All of a sudden a restaurant becomes popular, an app is a “must-have”, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 ways that you brand your business that can help get you noticed.

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Tremecca Doss: TV Attorney Talks Sports, Inclusion, and Success

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In today’s episode, listen to “TV Attorney” Tremecca Doss as she shares her insight on appearing as a legal analyst for a number of TV programs, working with C-Suite leaders and pro sports organizations, and fighting for further diversity and inclusion in the workplace.

Tremecca talks about how she started her career through a mix of sports, law, and public appearances. She also describes what it’s like working as a woman of color in male-dominated fields,

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