Category Archives: Branding

4 Signs Your Brand is Broken and What You Can Do to Fix It

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If your brand were to wake up in the morning and look and the mirror, what would it look like? Dress like? Sound like? What would it say?  

Would it be confident or meek? Outgoing or introverted? Noticeable or overlooked? Exciting or blasé? 

When I speak about the importance of branding, I can’t help but want to draw the analogy between branding and identity. I find it’s often easier to understand just how important it truly is when you think of it in these terms.

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What is ‘Snackable’ Content and Why Should You Create it?

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According to Hubspot, ‘Snackable’ content is short, easily digestible content that is often visually engaging. 

The purpose of creating this short content is to offer immediate entertainment or insights, prompt others to share socially, attract new leads, and drive people to your website for longer-form content (like a blog) to consume on the same topic.

Four types of snackable content formats that can lead to meaningful outcomes are: 

  • Quote Graphics
  • Infographics
  • Memes
  • Gifs
  • These types of snackable,

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    3 Ways to Get Your Brand To Go Viral

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    How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years.  Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply. 

    1. Exploit Your Uniqueness. Being different is risky.

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    It Takes Guts to Stand Out in Business

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    Standing out typically doesn’t happen on its own. Standing
    out requires choice. I chose to name my company Red Zone Marketing, focus on marketing
    activities that will impact closing sales now (similar to red zone offensive
    strategies in football), and carry through the analogy and thought process in
    all that my firm does. I even have a themed football card as a business card
    and always wear red. Yes, it’s different,

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    Getting Word to Travel … About You!

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    How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years.  Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply.

    1. Exploit Your Uniqueness. Being different is risky.

    Continue Reading