Tag Archives: Maribeth Kuzmeski

The Seven Service Standards To Turn Your Service From Good To Great

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Great service reflects not only on ourselves, but on the business we work at, the industry we work in, and the reputation that is formed through our delivery. 

Zappos recently sent me 2 left shoes (practical only if they also sent me 2 right shoes). The manner in which they handled my situation was inspiring and one of the big reasons I believe they have been so successful. They apologized, shipped new shoes,

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LinkedIn Prospecting Strategies – FOR REAL

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The Struggle with Business Development

Almost every advisor I talk with struggles with business development. If you’re reading this blog and can identify with that initial statement, just know that you’re not alone. 

During those conversations, I try to determine the root of their struggle. The  majority of the time, the reply I get is “I can’t find enough qualified people to talk business with”…or some variation of that statement.

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The Secret Power of Smarketing: The 3 keys to a successful combination of marketing and sales

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How is it that a business can be really great at sales but not at marketing, or vice versa? Don’t these two skills go hand in hand? The reality is if you are not closing enough new sales it is either a sales or marketing problem and in rare cases both. The solution?  Implementation of a “Smarketing” process in your business.

The two statements I hear a lot are:

“If I get in front of a qualified prospect,

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Five Ways to PROVE Your Value

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By Maribeth Kuzmeski

When a business states that they “provide exemplary service” do you think people actually believe this? It is like saying, “trust me” or “the check is in the mail.” Empty statements void of facts are a waste of words today.

We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.

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Evaluate Your Website with this Simple Assessment

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By Maribeth Kuzmeski

If your new business results
depend on how your website is working, would you evaluate it? 

How do you measure the
success of your website? For Red Zone Marketing, we look at the number of new visitors,
how long people stay on the site, where they navigate to, and how many are
engaging by signing up for our email newsletter, a free report,

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