Category Archives: Sales

The Secret Power of Smarketing: The 3 keys to a successful combination of marketing and sales

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How is it that a business can be really great at sales but not at marketing, or vice versa? Don’t these two skills go hand in hand? The reality is if you are not closing enough new sales it is either a sales or marketing problem and in rare cases both. The solution?  Implementation of a “Smarketing” process in your business.

The two statements I hear a lot are:

“If I get in front of a qualified prospect,

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The Ugly Discipline of Sales and Why It’s So Critical to Business

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By Maribeth Kuzmeski

How often do you admit that you’re in sales? In the beginning of my career, I cringed at the thought that I could be in sales. The fact is that no one wants to be sold, therefore, it is not all that popular to be in “sales.”

Today I recognize that most everyone is in some form of sales –
including, of course,

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Being in Sales is Unpopular but is Critical for Business

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How often do you openly share that you’re in sales? The fact is, no one wants to be sold, so sometimes, sharing you’re in “sales” is not positively received by others.

But popular or not, selling skills are critical to growing a business, increasing profitability, and ultimately thriving! However, it is apparently so shunned as a discipline that it isn’t even taught where we get much of our initial business training – at universities.

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How to Survive in Business: Why Sales Skills are Needed

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How often do you admit that you’re in sales? The fact is that no one wants to be sold, therefore, it is not all that popular to be in “sales.”

Popular or not, selling skills are critical to growing a business, increasing profitability, and ultimately thriving! However, it is apparently so shunned as a discipline that it isn’t even taught where we get much of our initial business training – at universities. Some schools offer a class or two in sales,

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