What Real Fans of Your Business Will Do

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Sometimes we do things in certain circumstances that we normally wouldn’t do…ever.  I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans wear what is commonly referred to as a “cheesehead.” Now, WHAT would possess someone of seemingly normal intelligence to wear a bright yellow foam hat shaped like a wedge of cheese?

Some Packer fans wear these yellow foam hats in public…at a game surrounded by thousands of other people…and they even TRY to be on TV in front of millions more people!

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Maribeth Kuzmeski and Marie Swift Announce Interactive Media Training / Thought Leadership Experience

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Tenured Financial Advisors are Invited to “Step into the Spotlight” at The Advisor Thought Leader Summit

July 31, 2018 [CHICAGO] –Long-time financial services marketing and PR consultants Maribeth Kuzmeski (www.RedZoneMarketing.com) and Marie Swift (www.ImpactCommunications.org) are joining forces to bring the first-ever Advisor Thought Leader Summit to a select group of tenured financial professionals. The event – which is being billed as an interactive workshop and “media training on steroids” – will take place November 9 and 10,

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What You Need to Be a Great Connector

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You might not be the type of person who loves to socialize, attend big parties, and network whenever you get the chance. To be a great connector, however, you don’t need to be the type of person that enjoys these things. You don’t need to be an extrovert at all.

Some successful connectors, who would be classified as introverts, will not enter into a social situation without a plan. They will prepare for those they want to meet.

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The Difficulty of Successful Marketing

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Do you find it difficult to take a marketing idea from start to finish? More often than not we see marketing initiatives stopping and starting, or never starting at all. We see it happen over and over again. So what can you do?

One high performing financial advisor told me that he will always be successful in his industry because he executes on the ideas that his peers just talk about.

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Don’t Be Better, Be Different

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It may feel instinctual, when someone asks you how you are different than your competition, you focus on the things you do “better” than them.

If someone asks why they should do business with you as opposed to the firm across the street – you begin to give them the “betters.” You may not say it by using the word better, but it sounds like you will have better communication, better services,

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